"On The Road With The Old Gals" Offers Tips To Sell Books Via Lecture

A new e-book, “On the Road With the Old Gals” was written especially for those authors who enjoy meeting, greeting and speaking in public. It is devoted to tips for selling your book via lectures.

Feather Schwartz Foster, author of “LADIES: A Conjecture of Personalities” gas done just that: lecturing about the “old” First Ladies - from Martha Washington through Mamie Eisenhower – before nearly a hundred different groups and organizations. The lessons she has learned from these lectures is the basis of an informative and easy-to-read e-book titled “On The Road With The Old Gals”, (ESBN: 80339-050609-230438-00) available at www.epsteinpublishing.com for only $4.99.

Each step along the lecture route is paved with “lessons learned” from experience. Starting with determining whether or not your book is viable for lectures (as opposed to book signings or readings) to targeting your audiences, finding and contacting them, preparing your flyer, preparing your materials, record-keeping, follow-up, and your lecture itself and its aftermath, author Foster provides dozens of lessons she has learned along the way.

Some of these lessons are relatively simple: use a carry-on piece of luggage to bring your books. Some lessons are more esoteric: should you charge for your lectures, and if so, how do you determine your price? Some lessons are hard-boiled: don’t be afraid to turn someone down.

“‘On The Road With The Old Gals’ is not a primer for public speaking,” says Foster. “We are already assuming that you are comfortable in front of an audience. This merely helps the speaker fine tune the concept of lecturing about one’s book (without spilling the beans) and selling books afterwards. Even better, it helps generate a receptive audience that will invite you back when your next book is released.”

Foster continued, “I have been fortunate in delivering about a hundred lectures on the old First Ladies, and now that my second book, ‘Garfield’s Train’ is being released, I have already lined up a half dozen repeat engagements – and the book isn’t even out yet!”

“On The Road With The Old Gals” is a must for any author who plans to sell books via lectures before specific targeted audiences – whether they are business groups, religious groups, women’s organizations, political associations, etc.

Author Feather Schwartz Foster has been an “amateur” presidential historian for three decades. Following a long career in advertising and having written a score of children’s musical shows, she has decided to draw on her thousand-volume personal presidential library and her love of history by penning “LADIES: A Conjecture of Personalities” and “Garfield’s Train”.

Visit the author’s webpage at www.authorsden.com/featherschwartzfoster for more details. “On The Road With The Old Gals” is available as an e-book only, exclusively at www.epsteinpublishing.com.