eStara to “Talkback” at PhocusWright Executive Conference in Paris

Reston, VA (September 20, 2005) – Thibaut Behaghel, Managing Director of eStara Europe (www.estara.com), has been selected as a “Talkbacker” for next week’s PhocusWright Executive Conference in Paris (September 26 – September 27). As a Talkbacker, Behaghel will lead the Q&A session following a Center Stage speech by Richard G. Lovell, Managing Director, Carlson Wagonlit Travel Inc.

The Talkbacker session is a signature component to PhocusWright events. According to PhocusWright, immediately following certain Center Stage remarks, industry peers enjoy a special opportunity to square off when it counts, real time. With over 10 years experience in the travel and hospitality technology space, Behaghel is an expert on integrating offline and online contact channels to improve sales and marketing results.

The themes of this year’s conference will be centered around the European-based travel industry. A recent study by the Centre for Regional and Tourism Research in Denmark concluded that the European online travel market will grow by 28% in 2005. By 2006, the study predicts, Europe’s online travel market may reach EUR 27.8 billion. “With so much growth potential, it’s important for online travel and hospitality companies to turn lookers into bookers,” said John Piescik, Chief Operating Officer for eStara. “eStara’s click to call technology helps increase the likelihood that a customer will book an airline ticket, hotel reservation or travel package. That’s because eStara offers an easy, cost-effective way for companies to connect with prospective travelers and build customer loyalty.”

“We’re proud to have M. Behaghel represent eStara at the Talkbacker session,” said Piescik. “For years, eStara has been helping the travel and hospitality industry incorporate click to call as a means of increasing sales conversion and customer satisfaction. We are honored that PhocusWright considers eStara a major player in providing VoIP-enabled technology solutions to the European and International travel and hospitality industry.”

As the developer of the world’s most widely deployed click to call service, eStara’s click to call, call tracking and pay per call solutions are used by a number of European and international travel and hospitality companies including Club Med, Continental Airlines, Ebookers and Hilton.

For more information on the PhocusWright Executive Conference in Paris, please visit www.phocuswright.com/events/eur05-info.php




About eStara:
eStara develops cross channel communications services for large enterprises, online directory and search engine partners that improve communication and collaboration, increase revenue, and enable clients to attract and retain more online customers.

eStara’s Track the Call service provides a flexible, scalable call tracking and monitoring service that supports a variety of revenue models, including pay per call and subscription with the largest inventory of local numbers in the industry.

eStara’s Push to Talk service is the most widely deployed "click to call" service in the world with over 3,000,000 users in 113 countries. The company serves more than 350 global enterprises across multiple industries including directory and on-line publishers and lead generation companies, financial services, retail, travel and hospitality, real estate and automotive.

eStara’s suite of applications are developed using a VoIP technology platform delivered as a fully-hosted service to companies including Amazon.com’s A9 Yellow Pages, Verizon SuperPages, Dell Financial Services, Continential Airlines and Esurance.com.

Track the Call: please visit www.trackthecall.com for more information.
Push to Talk: please visit www.estara.com for more information.

Media Contact:
Candace Brosowsky
RMR & Associates
301-230-0045 x 14


Dan Obregon
eStara
703-648-8281
dan@estara.com



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