LateRooms.com - Enjoy Florence's Festival of St John

May 26, 2010 (PRLEAP.COM) Travel News
LateRooms.com can announce that experiencing the city's annual Festival of St John may be on the agenda for people using hotels in Florence next month.

Taking place on June 24th, this occasion features spectacular parades, sporting events and fireworks as the Tuscan capital pays tribute to John the Baptist, the city's patron saint.

St John has been connected with Florence since medieval times and this yearly celebration is a highlight of the calendar for many local residents, particularly those of the Christian faith.

The centrepiece of the festival is the parade, which makes its way through the city from the Duomo to the Baptistery.

Another popular event is the medieval-style football match, with large crowds gathering in the centre of Florence to watch the action and cheer on their favourite players.

As the festival also marks the day of the summer solstice, it resembles other similar events around Europe by featuring a dramatic fireworks display in the evening.

The display takes place in the Piazzale Michelangelo, a square in the Oltrarno district famous for its panoramic views over the city.

Holidaymakers spending time in Florence during the Festival of St John can also expect to see boat races on the River Arno and people dressed in colourful costumes wandering the streets.

If you're heading to the Festival of St John this year, we strongly advise that you book your hotel Firenze as soon as possible, given the huge popularity of the event.

Editors Notes:

LateRooms.com is part of B2C sector of TUI Travel PLC's Accommodation and Destination Division. Also within this sector are AsiaRooms.com and Hotels-London.co.uk.

LateRooms.com is the UK's leading online accommodation site offering late availability deals in over 37,000 properties worldwide, ranging from bed and breakfasts to five star luxury hotels.

LateRooms.com offers customers a saving of up to 70 per cent off the normal room rate for a variety of independent and branded hotels. Customers can book online or by phone 24/7, whether booking 12 months or 12 minutes in advance whatever time, whatever day. No other accommodation site offers this flexibility.

LateRooms.com arms customers with information to help them choose the right hotel. Users can read from over 540,000 true hotel reviews, written by customers who have booked through LateRooms.com and actually stayed at the hotel.

LateRooms.com is the first online site to use VisitBritain's official national classification system to rate its hotels, bed and breakfasts and guest houses. This ensures customers know the standards of quality they can expect when making a reservation.

To view LateRooms.com press pages, please see http://press.laterooms.com/