ZK Mortgage Chooses Admobile Austin to Deliver Message
October 05, 2005 Business News(PRLEAP.COM) To further its reach into the Austin market, ZK Mortgage, the only Texas-based mortgage broker that matches borrowers with the specific financial instruments best suited for their needs, has chosen Admobile Austin as one of its primary advertising vehicles to promote its services to the Austin community. The mobile outdoor advertising campaign is a continuance of ZK Mortgage’s overall branding strategy aimed at realtors, borrowers, builders and bankers interested in working with ZK Mortgage on residential real estate loans.
ZK Mortgage president and co-founder, Lisa Kelly stated, "Admobile represents a new trend in large print advertising. It’s bold and extremely effective. With this campaign, we expect to capture additional mindshare in the Austin market and be the one to call for those with lending needs.”
According to independent studies, mobile outdoor advertising reaches consumers more effectively than other forms of advertising and boosts name recognition 15 times greater than other forms of advertising. Admobile Austin quotes an 84 percent recall rate.
The ZK Mortgage ad will run on the Admobile Austin truck throughout the downtown area between October 3 through December 31, 2005
Patti D. Hill