Marketing and Business Experts Will Gather in La Jolla to Analyze Hispanic Market in the U.S.

LA JOLLA – Selling Consumer Products to Hispanics in the US will be the subject of a November 3-4, 2005 Institute of the Americas and Rady School of Management executive roundtable.

With a 100% growth in population in the last decade, Hispanics in the U.S. are not only growing in numbers, but so is their purchasing power which now exceeds $686 billion (above Mexico's 2004 real G.D.P.) - and estimated to reach $1 trillion by 2010.

Selling Consumer Products to Hispanics in the U.S. will be a practical forum with top experts in areas of market intelligence, retail sales, distribution channels, business and trade finance, legal and business requirements, strategy, marketing and advertising.

Sergio Zyman, marketing expert, former Coca-Cola executive and author of “Renovate Before you Innovate” will be a keynote speaker.

Presidents and CEOs of leading companies will also participate, including, among others, Authentic Specialty Foods, Inc. Novamex, Acosta Sales and Marketing, Bimbo Bakeries USA, and Juanita’s Foods.

The content of the roundtable will help retailers and domestic and overseas manufacturers understand how to succeed in the Hispanic market. The meeting will also offer excellent networking opportunities.

ROUNDTABLE THEMES
•Defining the Hispanic and consumer goods markets.
•Breaking into the market.
•Working capital and trade finance.
•Advertising and the media.
•Regulatory and legal requirements.
•Selling through major retailers.
•The role of the Internet.
•Case presentations of successful ventures.

REGISTRATION
US$875 first participant and US$800 second participant from the same company.

US$975 after October 7
US$900 second participant from the same company.

CONTACT
Isabel Escalle, Program Director.
(858) 453-5560 ext. 122 • (858) 453- 2165 (fax)
iescalle@iamericas.org

More information and registrations:
www.iamericas.org