UNDERGROUND ELEPHANT TO HOST A ONE-HOUR SPEAKING SESSION AT AFFILIATE SUMMIT WEST 2011

SAN DIEGO, Calif., Jan. 7, 2011 - Underground Elephant, a leader in online marketing and lead generation in the educational and financial space, announced today they will be hosting a one-hour session on lead generation campaigns at the 2011 Affiliate Summit West on Sunday, January 9 at 2 p.m. at the Wynn Las Vegas, Mouton 1.

Lauren Palazzo, Director of Marketing at Underground Elephant, will speak at the one-hour session on why lead generation is the primary campaign choice for long-term stability and high-level status.

"'Step Up Your Revenue with Lead-Gen Expertise' will focus on rarely utilized strategies for higher payouts, quicker payments and analyzing offers," said Palazzo.

For the third year in a row, Underground Elephant experts and company mascot, the Elephant, will be on hand during the Meet Market at booth #65 and throughout the three day conference to offer expert industry insight into internal lead generation campaigns through top tier paid search, organic traffic and display advertising, as well as performance driven cost-per-lead (CPL) models.

"Affiliate Summit West 2011 is a must-attend event for us," said Matt Smithson, Network Operations Manager at Underground Elephant. "We are always in search of the latest offers, traffic sources and technology breakthroughs. ASW 2011 offers us the chance to advance and take the next step in our industry by networking with existing advertising and publishing partners, as well as industry leaders."

Underground Elephant is also sponsoring the 2011 Affiliate Ball presented by Profit Kings Media at the Rio's Crown Theatre on Monday, January 10. VIP entrance will begin at 9:30PM and doors open at 10:30PM with live entertainment from Three 6 Mafia, YT Cracker, Sir Mix A Lot and a surprise celebrity host.

For more information on Underground Elephant exhibiting at Affiliate Summit West 2011, please contact Colbi Stone at (858) 356-6022 or cstone@undergroundelephant.com.

About Affiliate Summit West 2011
Affiliate Summit West is the premier affiliate marketing conference on the West coast. This year ASW 2011 will take place at the Wynn Las Vegas Hotel in Las Vegas, Nev. on January 9-11. This three day conference includes an exhibit hall with affiliate merchants, vendors and networks, as well as multiple tracks of educational sessions covering the latest trends and information from affiliate marketing experts. ASW 2011 will host two keynote speakers, Drew Eric Whitman, internationally renowned advertising trainer who specializes in teaching the psychology behind the response, and Brian Solis, Principal of FutureWorks, an award-winning New Media marketing and branding agency in Silicon Valley.

About Underground Elephant
Underground Elephant generates high-quality leads in the education and financial sectors. They abide to the highest quality standards and continually strive towards improving user experience. Underground Elephant generates 100 percent of their traffic internally through paid and organic search methods and controls traffic from start to finish, creating value for their clients even after delivery. Underground Elephant is quickly establishing itself as an industry leader in online direct marketing—currently ranked as the 11th largest ad agency in San Diego. The organization is determined to create a movement and win-win relationships between advertisers and publishers through a tireless emphasis on integrity and quality.

Media Contact:
Colbi Stone
Underground Elephant
(858) 356-6022
cstone@undergroundelephant.com