Search engine marketing oriented link buying - Site Visibility suspends text link advertising

Site Visibility announced today that it will discontinue text link buying aimed at improving search engine positions and will prevent existing paid-for links from gaining any search engine marketing benefit.
Google, MSN, Yahoo and other major search portals view in-bound links from one website to another as a vote of relevance or popularity. Many of the major search engines have been measuring the number of links to a site and using that figure as a way of deciding where to rank websites in their search engine results for some time now. However, according to some of the leading search engine marketing gurus, search engines have recently understood that paid for links on external websites have the potential to negatively impact their search engine results.

John Everton, Search Engine Marketing Account Manager at Site Visibility (http://www.sitevisibility.co.uk) comments: “While we do not believe that our link purchasing has ever negatively impacted search engine results, we have decided to change our approach and take a pro-active move towards helping search engines maintain natural search results.” He goes on to add, “As an ethical search engine marketing company it is important that Site Visibility is seen as a business that only adopts SEO techniques that are considered ‘white-hat.’ Any border-line search engine marketing practices are eventually picked on up by the top search engines and in our market we cannot afford to take risks with our client’s brands and websites.”
SiteVisibility’s change in direction will ensure that the organic search engine positions it is currently achieving for its clients are not in danger being of being attributed to buying text links on external websites. Site Visibility expects many of the other leading ethical search engine marketing companies to follow suit.

About Site Visibility

SiteVisibility helps clients create practical & sustainable digital & search engine marketing campaigns so that they can acquire and retain customers on an ongoing and profitable basis. The business was set-up in 2003 by Damon Lightley. Damon has also held senior search engine marketing roles at The Financial Times and The Energy Saving Trust.

Contact Information
John Everton
Search Engine Marketing Account Manager
http://www.sitevisibility.co.uk