Internet Marketing Firm, Spartan Internet, Releases Latest Results for the 2012 SIPP Index

Spartan Internet, Michigan-based internet marketing consulting, continues its widely acclaimed SIPP Index for the 2012 presidential election.

Spartan Internet has leveraged its web expertise to objectively develop the Index to quantify 650 relevant factors into a single representative score for each candidate's overall internet market share out of 100%. The 650 factors are derived from numeric values from across the internet such as social media campaigns , candidate web analytics , blogs, news media and search engines. The resulting score is indicative of each candidates overall online ability to reach individuals and connect on key issues.

Currently holding the top two positions on the SIPP Index are Newt Gingrich (30.2%) and Ron Paul (29.3%). The biggest mover of the week is again Newt Gingrich; however, this time his internet market share dropped instead of rising as it did last week. Even with Rick Perry's support Newt fell on the SIPP Index losing 7.56% of the market share.

Leading up to the Florida Primary, Mitt Romney rose on the SIPP Index and Spartan Internet predicts his internet market share will continue to rise following his Florida Primary win.

This week's (January 29 – February 4) results can be found at: http://www.spartaninternet.com/sipp-2012-presidential-election.php

About Spartan Internet:
Spartan Internet Consulting is a leading specialist in online marketing strategy and services that provides strategic internet plotting and implementation services to global clients. Spartan Internet has more than 30 specialists on staff with offices in Lansing, metro Detroit, Fort Lauderdale, and Washington DC.

http://www.spartaninternet.com