Ascott Enhances Guests' Experience With Bold New Lifestyle And Travel Website And Magazine
March 01, 2012 (PRLEAP.COM) Travel NewsCapitaLand's wholly-owned serviced residence business unit, The Ascott Limited (Ascott), has launched a brand new lifestyle and travel website www.ascottliving.com to better engage travellers and guests. The new website is launched in conjunction with the revamp of Ascott's in-house travel and lifestyle magazine, Ascott Living.
Both are produced in collaboration with Novus Media Solutions (Novus). Beyond an ordinary travel guide, the two lifestyle offerings are uniquely crafted to provide readers a personal and local take on what is happening across the world and how to get the best experience from the cities whether one is relocating or travelling for work or leisure.
With the new Ascott Living website, readers can access a brand new resource 'Inside Track' that offers travel tips and useful information on 20 cities across the globe. Readers can search and download tips on the best places to eat, drink, shop or relax, giving readers a handy guide even when they are offline. The entire magazine is also available for download at the new website, allowing busy travellers to read the magazine on their own portable digital devices, at their own time.
With the redesign of the magazine, Ascott Living now sports a clean and more contemporary look. A more compelling read than before, the magazine combines savvy destination features with striking images, colourful personality profiles and news on the latest travel trends. New sections include 'Tipple', an inside guide to the best bars near an Ascott serviced residence and 'Jump Off' takes a look at a range of unique activities – from the easy to the adventurous - from someone who knows it well.
The first issue of the quarterly Ascott Living will reacquaint readers with what's up and coming in London, the host city for the Olympics in 2012. Readers can also take a peek into the busy life of Kristie Lu Stout, CNN news anchor. Copies of the new Ascott Living can be found worldwide, in all the serviced residences managed by Ascott, at selected airport lounges at Changi Airport and selected private clinics in Singapore.
Mr Anthony Khoo, Senior Vice President for Brand & Marketing, The Ascott Limited, said: "The new Ascott Living is much more exciting, contemporary and engaging. Over the years, we have received fantastic feedback on Ascott Living from our sophisticated, well-travelled and discerning guests, and we constantly find ways to improve the magazine to cater to the interests of our readers. With this latest revamp, we hope to enhance our guests' experience with an even higher quality lifestyle read while enabling them to find out more about what Ascott can offer. By bringing Ascott Living online, guests can easily access the interesting and unique features of the magazine, get latest updates, share their views and experience the world of Ascott wherever they may be."
Mr Simon Cholmely, partner of Novus, said: "We are extremely excited about the launch of the new Ascott Living and we are grateful for the endorsement from The Ascott Limited. Produced across print and online platforms, we are certain that this attractive international title will speak directly to the Ascott traveller – by offering them the inside track on leading destinations, delicious styles of food and top-of-the-line products, packaged in a bespoke, eye-catching format that we're certain will turn heads. We are truly delighted to have this opportunity to help take Ascott Living to even greater heights." Novus will also oversee the advertising sales for the magazine and the website.
The magazine's editorial team is helmed by Mr Luke Clark, who has 16 years of experience on the media scene, including three years as an editor with Ink Publishing. Ascott Living also taps on the insights of leading contributors from around the world. In the launch issue, Mr Peter Myers, the business travel editor from Thomson Reuters shares his personal take on London. Heading the design team, Mr Richard MacLean has accumulated extensive experience in Europe including work on Bauer Media's UK version of Grazia fashion magazine.
For subscriptions and the latest news and updates from the magazine, please visit: http://www.ascottliving.com/OurBrands.aspx#tab4
About The Ascott Limited
The Ascott Limited is the world's largest international serviced residence owner-operator with about 22,000 operating serviced residence units in key cities of Asia Pacific, Europe and the Gulf region, as well as over 7,000 units which are under development, making a total of more than 29,000 units.
The company operates three brands – Ascott (http://www.the-ascott.com/index.html), Citadines (http://www.citadines.com/) and Somerset (http://www.somerset.com/). Its portfolio spans over 70 cities across more than 20 countries, 15 of which are new cities in Ascott's portfolio where its serviced residences are being developed.
Ascott, a wholly-owned subsidiary of CapitaLand Limited, is headquartered in Singapore. It pioneered Asia Pacific's first international-class serviced residence in 1984. In 2006, it established the world's first Pan-Asian serviced residence real estate investment trust, Ascott Residence Trust. Today, the company boasts a 28-year industry track record and award-winning serviced residence brands that enjoy recognition worldwide.
Recent awards include DestinAsian Readers' Choice Awards 2011 'Best Serviced Residence in Asia Pacific', Business Traveller Asia-Pacific Awards 2011 'Best Serviced Residence Brand' and 'Best Serviced Residence in Asia-Pacific', Business Traveller UK Awards 2011 'Best Serviced Apartment Company', TTG Travel Awards 2011 'Best Serviced Residence Operator' and TTG China Travel Awards 2011 'Best Serviced Residence Operator in China'.
About CapitaLand Group
CapitaLand is one of Asia's largest real estate companies. Headquartered and listed in Singapore, the multi-local company's core businesses in real estate, hospitality and real estate financial services are focused in growth cities in Asia Pacific and Europe.
The company's real estate and hospitality portfolio, which includes homes, offices, shopping malls, serviced residences and mixed developments, spans more than 110 cities in over 20 countries. CapitaLand also leverages on its significant asset base, real estate domain knowledge, financial skills and extensive market network to develop real estate financial products and services in Singapore and the region.
The listed entities of the CapitaLand Group include Australand, CapitaMalls Asia, CapitaMall Trust, CapitaCommercial Trust, Ascott Residence Trust, CapitaRetail China Trust, CapitaMalls Malaysia Trust and Quill Capita Trust.
Issued by: The Ascott Limited
8 Shenton Way, #13-01, Singapore 068811