List Services Corporation and Outsource Marketing Group Announce Strategic Alliance for Multi-Channel Product Marketing Services
Beverly Hills, California March 14, 2012 Business News(PRLEAP.COM) List Services Corporation(www.listservices.com) of Bethel, Connecticut has formed an alliance with Outsource Marketing Group, Inc.(www.omg-usa.com) in Los Angeles, California to create a new West Coast Consumer Marketing Agency offering complete Direct-to-Consumer Marketing services including New Product Development, Branding, Creative Development, Direct Mail, List Management, Data Management, Print, DRTV, Radio, Email Marketing, Video Marketing, Online Content, Electronic Marketing, Online PR and Social Network Marketing services.
List Services Corporation was founded in 1980 and delivers top-performing lists to the direct marketing community. LSC also provides state-of-the-art list management, database marketing, data-processing, digital delivery and online advertising services. Through their acquisition of Allora Media (www.alloramedia.com) they provide full service digital Search, Social, Email Marketing and Web Development Services to provide full-channel solutions to clients seeking to launch new products, brands or businesses or to dramatically increase their existing market penetration.
Outsource Marketing Group is a Direct Response marketing agency that has been launching DRTV and D-to-C businesses, continuity programs and multi-channel marketing campaigns for over a decade. Trish Mahon, President of OMG, has been in the Direct Response industry for 20 years having worked with CBS Television, The Franklin Mint, Kent & Spiegel, Guthy-Renker, HSN Direct, Sears Home Central, Quantum Television, Jarrow Formulas, American Botanical Pharmaceutical, etc. She has launched multi-million dollar D-to-C brands via TV, Web, Print, Direct Mail, Email, Electronic PR, Radio and into Retail.
"Trish's Direct Response Marketing expertise will enable LSC to dramatically raise the profile of our client's brands and services via multi-channel marketing platforms. This new alliance will marry exceptional content and creative with state-of-the art targeted delivery to create a powerful consumer marketing machine capable of delivering a fast and aggressive ROI," says Joseph McCluskey, President of List Services Corporation.
The new agency's focus will include an array of dynamic consumer brands in a variety of product categories including health and wellness, fitness, beauty, anti-aging, self-improvement, weight loss, home improvement, disaster preparation, etc.
"The key to powerful D-to-C marketing in 2012 is to tell a compelling product story in a variety of formats that can be read, viewed, posted, tweeted, or linked. We must creatively engage the consumer and provide them with a seamless opportunity to make a purchase. The delivery metrics, data enhancement and strategic targeting support that LSC brings to that process reduces campaign risk. It transcends anything that anyone else is doing in the industry." says Mahon.
This new agency boasts a "Concept to Completion" approach that is appealing to start-ups, seasoned marketers, celebrity clients, well-known brands, and investment groups alike. "Here in Los Angeles, we have access to freelance D-to-C folks with an average of 20 years of experience. They have worked on some of the biggest DRTV hits of the last two decades, and we can put them on the client's team at a fraction of the price," says Mahon.
List Services can be reached on the East Coast at 203-743-2690 or through their website at www.listservices.com. Outsource Marketing can be reached on the West Coast at 818-884-4690 or through their website at: www.omg-usa.com.