OMMA GLOBAL Event Features Leapfrog Online in Panel Discussion on Agency Accountability
March 19, 2012 (PRLEAP.COM) Business NewsChicago, IL-March 19, 2012 - Leapfrog Online's Jason Wadler has been invited to participate as a speaker at this week's OMMA Global San Francisco, the semi-annual gathering of all MediaPost insiders, where international experts in the hottest digital sectors – mobile, social, direct, and display – will come together to discuss the future of marketing, media, and advertising,
Wadler will join three additional global experts in a panel entitled "The Enlightened Agency Model – Exploring Performance Marketing and Its Implications." Specifically, the panel of leaders will address the growing need for trusted partners, advisors, and agencies to prove their value to CMOs in hard metrics.
"As data makes it easier than ever to prove value, agencies and clients have never been under more pressure to quantify their impact on the business," states Jason Wadler. "Those agencies who step up to deliver actual, measurable revenue growth for their clients will experience greater alignment, transparency, and results across the board."
OMMA Global invited Leapfrog Online to speak based on the company's track record for driving significant incremental revenue streams for Fortune 500 brands. By partnering with the top companies across a variety of industries, Leapfrog Online has built a reputation for innovation, thought leadership, and quantifiable results in the digital sales and marketing space.
Wadler will be joined by colleagues Bill Kanarick, Worldwide CMO, SapientNitro, Mark Taylor, Chief Marketing Operations Officer, Rosetta, and Christian Juhl, President, Razorfish, and will be moderated by Ronald Wagner, Founder of eformz.
The conference, themed "Digital Moneyball" takes place on March 19 and 20 at the Marriott Marquis in San Francisco. For more information about OMMA Global, visit www.mediapost.com/ommaglobal/
About Leapfrog Online
Leapfrog Online is one of the largest digital marketing companies in the United States. Founded in 1995 and based in Chicago, Leapfrog helps Fortune 500 brands uncover new customers and revenue via multi-channel marketing programs. By applying deep domain expertise, Leapfrog Online builds targeted solutions and proven results that build digital market share for Clients. For more information about Leapfrog Online's work with leading brands in the financial services, telecommunications, automotive, home services, education, and consumer packaged goods industries, visit: www.leapfrogonline.com.