Leapfrog Online and Time Warner Cable Featured as Mainstage Speakers at Mobile Marketing Association's (MMA) Global Forum: The Mobile Experience
June 12, 2012 Business News(PRLEAP.COM) Chicago, IL - June 12, 2012 - Cass Baker, Executive Vice President of Leapfrog Online, and Rob Roy, VP and GM of e-Commerce and Interactive Marketing for Time Warner Cable, have been invited to present on the main stage at the upcoming 2012 Global MMA Forum New York, the industry's leading mobile marketing assembly, designed to engage senior brand and agency in the latest mobile trends, results, and innovation.
Baker and Roy will present "Mobile Marketing at Work: How a Well-Executed Campaign Helped Grow Mobile Sales from 0 to 10% of Total Digital Sales for Time Warner Cable in 3 Months." The two will discuss why mobile has quickly become a rising star in the Time Warner Cable's digital portfolio-and what's differentiating TWC's mobile campaign as a true innovator in the field.
"It is an honor to present on the main stage at this high caliber event and to be recognized for our work with Time Warner Cable," says Baker. "Through our work with Time Warner Cable and across our client portfolio, it's clear that leading brands can and must integrate mobile as a strategic revenue tool in the marketing mix. By creating focused experiences that reflect evolving consumer behavior in mobile and tablets, Leapfrog Online has demonstrated a tangible ability to drive dramatic revenue growth for leading brands."
"If you're not investing in mobile – and reaping the rewards from mobile – as a strategic growth channel," added Baker, "rest assured that your competitive set is."
Driven by new technologies and increased device consumption, spending on mobile marketing continues to see unprecedented growth. In this year's Forum, industry leaders will take the stage to share insights around consumer-centric engagement, strategies and tactics. The event will be held on June 11-13 at the Roosevelt Hotel in NYC.
For more information about the MMA Forum New York, visit www.mmaglobal.com.
About Leapfrog Online
Leapfrog Online is one of the largest digital marketing companies in the United States. Founded in 1995 and based in Chicago, Leapfrog helps Fortune 500 brands uncover new customers and revenue via multi-channel marketing programs. By applying deep domain knowledge and expertise, Leapfrog Online builds targeted industry solutions and proven results that build digital market share for its Clients. For more information about Leapfrog Online's solutions or our work with leading brands in the financial services, telecommunications, automotive, home services, education, and consumer packaged goods industries, visit www.leapfrogonline.com
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