Leapfrog Online Executives Selected to Present at TechWeek Chicago 2012
June 26, 2012 Business News(PRLEAP.COM) Chicago, IL - June 26, 2012 - Leapfrog Online executives Cass Baker (EVP) and Joel Grossman (SVP) have been chosen to present at TechWeek Chicago 2012, a five day conference designed to showcase the technology renaissance evolving in Chicago and the Midwest. In their presentation on June 26th entitled "Why Data is Changing the Face of Today's Marketing Organizations," Baker and Grossman will discuss the increasing significance of data and analytics, the evolving role of marketing professionals, and the keys to driving meaningful, measurable revenue through targeted, data-driven marketing execution.
"Today, leading marketers and their campaigns are built on data, the ability to analyze that data and an understanding of how to apply the data to improve each step of the consumer brand experience," explains Baker. "In the beginning, digital led this movement based on the tracking tools that were inherent in the digital marketing model. Today, technology allows – indeed requires —- everyone, both online and offline, to be more efficient and effective as marketers and to change the way they do business through the use of real-time data, insights, and application."
This shifting marketing landscape has placed greater demands on marketing executives.
"The days of shiny, high-impact campaigns disconnected from a deeper consumer experience-on the desktop Web, in mobile, tablet, on the phone and in retail -are over," explains Grossman. "Today's marketer must master an abundance of data and technology to drive an integrated consumer experience. The role of the Chief Marketing Officer is changing faster and more dramatically than any other position in the C-Suite."
Attendees of the June 26th presentation will gain insights that will allow them to assess the depth of their knowledge about the customer segments that they are targeting and their customer's preferred path to purchase. Attendees also will learn how to leverage the latest technology innovations to better understand consumers and their desired interactions with the brand. Finally, attendees will learn how data must be used to tie together the total "brand experience," whether it's online, in-store, or over the phone.
TechWeek Chicago 2012 runs from June 22-26th at the Merchandise Mart in Chicago. For more information, visit techweek.com.
About Leapfrog Online
Leapfrog Online is one of the largest digital marketing companies in the United States. Founded in 1995 and based in Chicago, Leapfrog helps Fortune 500 brands uncover new customers and revenue via multi-channel marketing programs. By applying deep domain knowledge and expertise, Leapfrog Online builds targeted industry solutions and proven results that build digital market share for its Clients. For more information about Leapfrog Online's solutions or our work with leading brands in the financial services, telecommunications, automotive, home services, consumer packaged goods, and education industries, visit www.leapfrogonline.com.