Outlier Solutions and Cascade TEK Partner to Give Industrial B2B Marketing a Facelift
July 12, 2012 Business News(PRLEAP.COM) Portland interactive agency Outlier, Inc., has announced the launch of a new website for longtime client Cascade TEK, a product reliability tester with two product testing labs located in Oregon and Colorado.
The launch of the new site is the latest step in the two companies' ongoing efforts to modernize industrial B2B leveraging the Portland marketing agency's extensive industrial and tech experience.
"We're working with a company that has vision well beyond what we've seen before in industrial B2B. They need a site that can stretch their competitive space as a whole," says Outlier co-founder Ben Friedle. "The new site offers users a more valuable experience and fresh ideas of what's possible. This isn't just a sales tool; it's an educational trip users embark on to learn about Cascade TEK testing and products."
The new Drupal-based site built its information architecture and navigation around an educational shopping experience that assists customers and helps them find the right product for their individual needs. Visitors wishing to locate information about product reliability testing (http://www.cascadetek.com/product-testing-services) can find it not only by specific test, but also by specific test specification.
Visitors are provided guided access to all of Cascade TEK's precision engineered forced air lab ovens and vacuum ovens (http://www.cascadetek.com/vacuum-ovens). Cascade TEK ovens are used for high-tech Aerospace and Defense applications as well as Laboratory and Industrial applications requiring precise temperature control. The new site assists visitors to find the right product for their application without the hassle of digging through additional sub-menus.
In addition to detailed product and service listings, a robust reference section with video tutorials, product testing specification guidelines and links to other helpful resources ensures visitors are able to make informed lab oven and testing choices.
"People come to our site to find very specific information-even if they don't know exactly what that looks like when they get there. Our goal is to guide them through the testing process to make sure they get what's needed to bring their products to market," says Cascade TEK Vice President Mary Babitz. "We believe this website gives our users additional value over competing sites."
Outlier and Cascade TEK have worked together for over seven years; during this time, the two companies have dramatically shifted the direction of Cascade TEK marketing and have collaborated on strategy that includes projects for search, internet marketing, video production, and corporate branding.
"Outlier is the perfect fit for our company's small internal marketing team," says Babitz. "The company provides insight and experience that helps us continually improve our marketing efforts."
About Outlier Solutions
Outlier's full-service marketing services are grounded in a unique approach leveraging technology, strategy and design to create better brand awareness and improved sales leads. The company's diverse tool set includes web and graphic design, video production, web application development, PR and media management, photography and SEO.
About Cascade TEK (www.cascadetek.com)
Cascade TEK has created a name for itself by providing turn-key vacuum drying ovens for manufacturing, electronics, and research facilities worldwide. Cascade TEK specializes in custom and stock vacuum oven and laboratory oven solutions for industry, research and electronics production. Founded in 1992 by President Doug Barrett, Cascade TEK has become the Northwest's premier product reliability testing lab as well as chamber and oven sales/service organization. In 2011, Cascade TEK expanded its testing services in Hillsboro, Oregon with a new product reliability testing lab in Longmont, Colorado.