Ceatus CEO David Evans to Speak at ESCRS 2012
August 28, 2012 Health News(PRLEAP.COM) San Diego, Calif., August 28, 2012 – Ceatus Media Group CEO David Evans, PhD, has been invited to present ways to boost online visibility and increase patient volume at ESCRS 2012, the XXX Congress of the European Society of Cataract & Refractive Surgeons.
Having effectively created online visibility for thousands of surgical practices, both in the United States and abroad, Dr. Evans will explain the steps necessary to improve patient volume through Internet marketing. In addition, Devin Butler, Ceatus' Director of SEO, will conduct live website demonstrations and review key elements of onsite and offsite marketing.
The course, "Building a Practice Website," will take place Monday, September 10, from 1 p.m. to 4 p.m. It will outline the four key components of a successful Internet marketing strategy: an effective practice website, website visibility, conversion of website visitors to consultations, and evaluating and improving ROI.
"The realm of Internet marketing is constantly changing. I'm looking forward to sharing my knowledge on the most effective strategies for creating positive online exposure," says Dr. Evans. "I'm certain that anyone who implements these four key components of Internet marketing will experience an increase in practice revenue."
As part of the presentation, Dr. Evans and Mr. Butler will evaluate websites submitted by the audience. For those not able to submit their sites during the seminar, Dr. Evans and the Ceatus team will offer free website assessments at booth N264 throughout the ESCRS meeting.
ESCRS is Europe's leading organization for cataract and refractive surgeons, and is at the forefront of developments in anterior segment surgery. Founded in 1991, the organization has grown to over 4,000 members from 90 different countries. ESCRS provides a unique forum for ophthalmologists all over the world to share and discuss the latest revelations in ophthalmology. In the last several years, ESCRS has expanded its educational offerings to include practice development instructional courses. This is the second time Dr. Evans will be presenting as part of the practice development track.
Ceatus Media Group specializes in building patient volume for Ophthalmologists through online marketing. The company's products include SEO, customized website design, patient referral directories, video, social media and website management services. Ceatus offers Ophthalmologists Internet visibility through practice profiles in its patient referral portals. Visit www.ceatus.com to learn more about these services.
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