ELEGANT CORPORATE AND HOLIDAY GIFTS FOR THE TRAVEL-SAVVY

Salt Lake City, UT / New York, NY (November 11, 2005) – Real comfort just became portable—in a stylish new way. The “Satori Comfort Set,” a smartly packaged “airline size” micro bead pillow in two shapes coupled with a micro polar fleece blanket takes personal coziness to an entirely new level. In fact, the “Satori” name comes from the Zen Buddhist concept of the experience of joy, feeling of well-being, calm and contentment.

· The “Satori Comfort Set” comes with a finely tailored, clear tote with an adjustable strap, complete with a pocket and identification tag, making it perfect for travel.
· The strap, easily shortened with a Velcro closure, slips over the shoulder or a luggage trolley.
· Inside, a washable personal pillow and a feather-light blanket are easily accessible.

SuAn Chow, Satori’s founder, created a sleek and comfortable design using micro beads to give neck pillows a fluid, malleable and supportive quality. The wonder beads are encased in luscious, luxurious fabrics with soft, sophisticated color palettes. Altogether, the set can completely transform time spent in a cramped airline seat into a relaxing break. Equally effective on the road or at home, the “Satori Comfort Set” is a must-have for anyone interested in combining aesthetics with ergonomics. The set is also an ideal unisex gift for business or pleasure travelers; the color-coordinated pillow and blanket combo make a sophisticated and versatile travel companion. Satori will also offer a home decorative pillow line in 2006.

Satori Pillows is a Utah-based LLC established in April 2004 with a business office in Manhattan, New York. “Satori Comfort Sets” debuted mid-January, 2005 in high-end retail locations. Suggested retail price at $70.00. Find them at: Bill Loya, Paletti, Tabula Rasa and the Kura Door in Salt Lake City, Utah; Chesa Fina in Park City, Utah, and in New York City at Takashimaya and Flight 001. Please visit the Satori website at www.satoripillows.com for a complete listing of retail outlets.

About Satori and Founder SuAn Chow

Technology
The Satori line uses the finest, high-tech micro beads in its pillows. The company formulated a proprietary algorithm of bead density in relationship with the tension of the inner lining to create an ergonomically advanced pillow that exudes comfort and holds its shape. The exterior removable and washable cover is carefully crafted and designed for optimum effect and coordinates with the blankets, making for a distinctive presentation.

Satori Comfort Set
Pillows are made with micro beads that are fluid, malleable, and supportive in texture, encased in modern, sophisticated, luxurious fabrics.
Blanket is made of micro polar fleece; it is lightweight, cozy and warm. Two colors are fused together to coordinate with the matching pillow.
Detailed tote is compact and lightweight with an adjustable strap that can be shortened to attach to a luggage trolley, lengthened to throw over your shoulder and a Velcro strip for complete attachment flexibility. An outer pocket can accommodate an airline ticket or the remote.

Founder SuAn Chow
At the age of 24, in 1985, SuAn Chow launched a contemporary Chinese restaurant in Salt Lake City. Called Charlie Chow, it set a new standard for Chinese dining in Salt Lake. During her ownership, the restaurant received national recognition in USA Today, Esquire and GQ magazines. She later founded a sister restaurant called ChowMeinia and both restaurants were regularly reviewed and took top rankings in “Best Of” editorials in local magazines, newspapers, radio and television stations. Charlie Chow had annual sales in excess of $1.2 million and in 1988 SuAn was recognized as one of Salt Lake City’s “Top Forty Women in Business” in Salt Lake Magazine. Ready for a new adventure, SuAn moved to New York and began working for Joseph Abboud, a designer men’s wear company with licensed products. As Creative Services Director she managed all construction-related projects and coordination for in-store and free standing stores, tradeshows and showrooms working closely with architects, projects managers, interior designers and fixture manufactures.
For the past three years, she has been a residential realtor with the Corcoran Group in Manhattan. SuAn founded Satori in 2004 and today serves as the company’s Managing Partner. Please contact her directly with questions at 800.873.9861.