Get More Work Photographers: Photo Assistant Basic Training by the American Photographic Artists

ATLANTA – October 3, 2012 – Master assisting professionalism and get booked solid photographers! Sony Artisans of Imagery Matthew Jordan Smith and Brian Smith, are teaming up with APA New York Chapter Representative and photographer Tony Gale to present Photo Assistant Basic Training, developed and offered for several years by APA Chapters.

"Everything has a beginning," says Sony Artisan of Imagery Matthew Jordan Smith. "People often ask me, 'how do I start working as a pro photographer?' The answer to that can be found by attending Photo Assistant Basic Training. It is where serious photographers lay their foundation to building an amazing career."

With panel discussions, equipment demonstrations from commercial photography industry experts, and hands-on training, attendees will come away with the essential knowledge and confidence to build your own Pro Photo Assistant reputation. Acquire a comprehensive understanding of professional photo assisting behavioral guidelines, including contemporary set-etiquette, and discover how this valuable training will get you more call-backs - more repeat clients, more work.

"This workshop will give you the confidence to step onto a photoshoot for the first time," says American Photographic Artists photographer Astor Morgan in the Photo Assistant Basic Training promotional video from the APA Los Angeles Event, April 30 - May 1, 2011. "While nothing replaces experience, what you learn in this workshop, takes away a little bit of that learning curve whenever you first break into the photo industry. From the different equipment demonstrations to set etiquette, anyone can learn from this workshop, from students to established photographers."

Day One kicks off with the popular "Assistant Panel" which includes experts on working as a photo assistant. Get real world answers to all questions from the attendees. Following the panel discussion will be exciting live software and equipment demonstrations with industry reps from Sony, Profoto, PhotoShelter and Adobe. Learn from the photography pros. Industry reps will be on hand to answer all your questions.

"The APA/Sony Photo Assistant Basic Training is a great way for new assistants to get their hands on the gear used in the real world and really experience a part of being a photo assistant," says Tony Gale, APA New York Chapter Representative.

Day Two is full on, hands-on workshops with much of the gear an assistant will most likely encounter on the majority of professional photo shoots. Many aspects of assisting will be explained in great detail, i.e. strobes, flags, scrims, set etiquette, the assistant kit, and tips on getting work. Participants will work along side the Pro Photographers to discover crucial pro assisting skills.

"American Photographic Artists is excited to bring the Photo Assistant Basic Training events to cities throughout the US," says Stephen Best, APA CEO. "Sony, Profoto and PhotoShelter are wonderful partners with a huge commitment to bringing education to the up and coming photographer."

Separate registration for each day is required.

9:00 am - 5:00 pm each day

Day 1 - APA Members Free, Non-members $40
Day 2 - APA Members $40, Non-members $80

Los Angeles - April 21-22, 2012 with Sony Artisan of Imagery Matthew Jordan Smith - Registration Closed

Seattle - September 29-30, 2012 with Sony Artisan of Imagery Brian Smith - Registration Closed

Rochester, NY (RIT) - October 6-7, 2012 with Sony Artisan of Imagery Brian Smith - Info and Register HERE

Chicago - October 13-14, 2012 with Sony Artisan of Imagery Matthew Jordan Smith - Info and Register HERE

Miami - November 10-11, 2012 with Sony Artisan of Imagery Brian Smith – Info and Register HERE

About APA: American Photographic Artists (APA) (www.apanational.com) is a photographers association and leading American organization run by photographers for photographers, as well as other photographic professionals. With a culture that is grounded in optimism and openness, APA supplies the necessary tools for business success, standards, and creative satisfaction. This includes all levels of the photography profession. APA understands that it is our job to be proactive. We anticipate the practical, creative, and business needs of our members with ongoing resources and vigorous national advocacy. APA's reach and standards are recognized worldwide. Our inviting culture and common sense values provide the foundation for all that we do.

Please contact editor@apanational.com for more information.