Lexus to Again Kick Off Its December to Remember Sales Event in November
November 09, 2012 Business News(PRLEAP.COM) MASSAPEQUA PARK, N.Y., Nov. 9, 2012 — Last year, Lexus made the decision to start its December to Remember sales event a full month early to compensate for inventory shortages and lagging sales caused by the March earthquake in Japan. The promotion will again start early this year, around the middle of this month according to Bloomberg.com, even though the luxury automaker's sales outlook is looking a whole lot brighter in 2012.
Through October, Lexus' sales have totaled 190,840 units in the United States, a 24-percent increase compared to the same period in 2011. While that strong performance has been driven by a revamped lineup focused on bolder styling and sportier rides, a successful December to Remember event like last year's would help Lexus reach its 2012 sales goal of 240,000 vehicles. The brand has yet to release the final details of this year's promotion, but buyers will likely be able to take advantage of favorable financing and leasing deals on several new models.
"The holidays come and go very quickly, so starting the December to Remember event early again this year will give our customers more time to find and take home the right model," said William Finsilver, general manager of Lexus of Massapequa, a Long Island Lexus dealer. "Buyers have responded very positively to Lexus' more aggressive designs all year long, and we suspect that we'll have a lot of visitors from day one of the sale onward."
Lexus began its lineup makeover with the dealership debut of the redesigned 2013 Lexus GS sedan last February. Featuring the new family spindle grille, a wider stance and more precise handling, the new model has had a clear impact on overall GS sales this year, with 17,538 units sold through October for a year-over-year increase of 424 percent. October also marked the arrival of the redesigned 2013 LS sedan, the brand's flagship model, to many dealerships.
Both the Lexus GS and LS got a chance to show off the aftermarket potential of their sportier styles at the 2012 SEMA Show in Las Vegas that ran from Oct. 30 through Nov. 2. Developed in partnership with tuning company VIP Auto Salon, a concept version of the 2013 Lexus GS 350 F SPORT received a custom supercharger kit designed to boost the 306 horsepower of the stock 3.5-liter V6 engine. Meanwhile, the sleeker design lines of the new GS were enhanced by an aero package from Wald International, which included a side skirt set and spoilers on the front lip, rear lip, trunk and roof.
When it came to customizing its all-new 2013 LS, Lexus turned to Five Axis for a detailed body kit that would build on the angular design of the new spindle grille. The SEMA Lexus PROJECT LS F SPORT by Five Axis featured a widened lower bumper and expressive fender vents up front while riding on an AirRunner TC-5 air suspension and 22-inch custom alloy wheels. In the rear, a trunk spoiler and lower diffuser served as a last bit of eye candy for those left in the car's wake.
"Many of the vehicles at SEMA become novelty acts because they completely transform a production model, but the impressive Lexus concepts were really just natural extensions of the sporty designs now found at dealerships," added Finsilver. "They were a sign of things to come from the luxury brand as it continues to appeal more to the hearts of driving enthusiasts."
About Lexus of Massapequa:
From its friendly, knowledgeable sales staff to its expert, factory-trained technicians, Lexus of Massapequa is dedicated to creating a customer experience that matches the superior quality of Lexus vehicles. Suffolk and Nassau County Lexus fans have come to rely on the Long Island dealership's extensive inventory and state-of-the-art facility, whether they need a new or pre-owned Lexus, a comprehensive repair or quick maintenance work. Contact them at 888-219-5377 to schedule a test-drive from their location at 4950 Sunrise Highway in Massapequa Park, or find them online at www.lexusofmassapequa.com and http://www.facebook.com/LexusOfMassapequa.