Shaw Floors Encourages Facebook Fans to Tap Their Inner Redecorator

November 14, 2012   Business News
(PRLEAP.COM) BURLINGTON, Mass., Nov. 14, 2012 — Shaw Floors is offering its fans a chance to make their dream home a reality with its Dream It Do It Facebook campaign. The manufacturer of carpet, laminate and hardwood floors will soon let one lucky winner put his or her domestic creativity to work with a $2,500 flooring makeover. To enter, participants must "like" Shaw Floors on Facebook and register on the Dream It Do It page at www.facebook.com/shawfloors/app_472567349444222 . A winner will be chosen after the contest ends on Nov. 17.

The Dream It Do It $2,500 grand-prize winner will receive a Shaw Floors gift card to purchase their choice of flooring, but several runners-up will also be able to refresh rooms in their homes. Twenty-five first-prize winners will receive a 5'-by-7' 9" area rug from the Shaw Mirabella Collection, which can be used to add warmth to a hardwood space. For those that never got around to spring cleaning this year, a bottle of Shaw R2X carpet cleaner will be given out to 1,000 second-prize winners as well.

"Inspiration for interior design can come from a lot of sources, and for many people, starting with flooring is the key to really transforming a home," said Barry Greenberg, sales manager of A.J. Rose Carpets & Flooring, a Greater Boston flooring store. "For example, carpet can be the basis for the color palette of a room, or it can create depth by offering a different texture in a neutral shade. Shaw gives our customers a range of great styles, so we're sure the Facebook contest winner will be thrilled with their makeover."

As more home owners turn to Pinterest for their home design inspiration, Shaw Floors is trying to help with a Dream It Do It board on the social network. The brand has pinned some of its popular flooring products to encourage creativity, as well as helpful design and organization ideas. For example, it has included an area rug guide for living rooms to help shoppers understand how a rug should be incorporated. Meanwhile, another pin explains how a carpet like Shaw's Eleo in Royal Sapphire can create of sense of traditional elegance by using patterns and color.

Overall, Shaw Floors now has more than 30 Pinterest boards, with themes ranging from decorating in specific colors to embracing seasonal styles and other nature elements. The creative photos, tips and inspirational sayings aren't limited to the subject of flooring however, as everything from wallpaper and furniture to clothing and luggage can be found on Shaw's boards.

After perhaps finding their muse on Pinterest, redecorators can use a photo visualizer on the Shaw Floors website to make sure their choice of carpet or hardwood floor suits their room before they purchase it. The Try on a Floor tool at shawfloors.com/Try-On-A-Floor allows My Shaw Floors members to upload up to 10 room photos, then switch out the flooring, wall colors and rugs. Users can then save their virtually redecorated room, or print it out to bring to their Shaw Floors retailer.

"Our customers' tastes vary from traditional to modern to sustainable, but whatever their design ideas, we carry a Shaw product that complements them perfectly," added Greenberg. "Also, Shaw flooring is not only stylish, but highly durable, so you can count on it tying your home décor together for years to come."

About A.J. Rose Carpets & Flooring:
Serving Massachusetts homeowners and commercial customers since 1977, A.J. Rose Carpets & Flooring specializes in flooring products and installation, offering a broad selection of carpets, area rugs and vinyl, hardwood and laminate flooring. Family owned and operated from the beginning, A.J. Rose also offers professional carpet and upholstery cleaning with the latest equipment to ensure a quality job. Visit one of their showrooms, located at 136 Cambridge Street (Route 3A) in Burlington and 599 Worcester Road (Route 9 West) in Natick, or find them online at www.ajrosecarpets.com. They can also be liked on Facebook at www.facebook.com/AJRoseCarpeting or reached by phone at 781-272-7600 in Burlington or 508-652-0770 in Natick.
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Michael Wong
Cambridge PR Group
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