The Infamous Mod Fishtail Parka Continues To Dominate Coat Sales After More Than Half A Century By Its A Mod Thing

November 20, 2012   Lifestyle News
(PRLEAP.COM) Reports from the High Street indicate that the fishtail parka coat is the must have accessory for the Autumn / Winter 2012 season. When you consider that it is over 60 years since the U.S. Army first introduced a fishtail parka to the world it can be considered as to somewhat of a phenomenon. The reasons as to why and how a massed produced war coat has achieved such cult status are as follows:

1. The mod sub-culture youth movement adopted the fishtail parka as their very own.
2. The fishtail parka was designed by the U.S. Army in order to combat extreme cold weather conditions. Perfect for the cold climate of Britain.
3. It was a unique design which had not been seen before.

The mod sub-culture movement - As there ever been a youth movement to compare in history? We very much doubt it. 1960's Britain saw the birth of the mod culture. Youths disillusioned with the past and the bleak conditions of a country that had suffered devastation following World War II, longed for happier times. Ultimately, the youths wanted to be heard and to live life by their own terms. Fed up with a dull existence which was designed to fit into a set pattern and live a mundane life, mods strived to stand out and be different.

The fishtail parka was designed for extreme cold weather conditions. Perfect for mods riding around in the cold British climate and wishing to protect their hand tailored expensive mohair Italian suits.
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Mike Ritson
Its A Mod Thing
+44 1743 790032
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