Electronics Manufacturing and Engineering Firm ControlTek, Inc. Redefines Web Presence
Vancouver, Washington December 04, 2012 Business News(PRLEAP.COM) Vancouver, Washington, December 4, 2012: Electronics manufacturing service provider ControlTek, Inc. has announced the launch of the Washington-based manufacturer's new interactive website featuring custom web design and unique narrative navigation. The site was designed to provide users with information customized to their own interests. The launch is a collaborative venture between ControlTek, Portland interactive agency Outlier Solutions, Inc. and technical content strategists Word Lions, LLC.
"This project was collaborative throughout the creative process," says Outlier co-founder Ben Friedle. "ControlTek has a unique story that sets them apart from other manufacturers in the industry. Teaming up with ControlTek and Word Lions, we designed and built a site that reflects the qualities that make ControlTek such a powerful manufacturing partner for their clients."
The new site is a complete overhaul of the EMS provider's old website, featuring interactive graphics and an original "choose your own adventure" style homepage navigation to showcase three over-arching storylines created by Word Lions. The storylines provide insight into ControlTek's robust electronics manufacturing and design engineering capabilities, focusing on the information that purchasers, engineers and executives want.
"ControlTek has a unique and compelling story," says Word Lions Principal Joel Barker. "The Word Lions team felt that telling their story demanded a website with content as unique and exciting as they are. The final website really reflects the talents and passion of the marketing team, including ControlTek leadership and Outlier's experts."
This dedication is reflected throughout the entire ControlTek organization, now in its 41st year of operation in the greater Portland Vancouver metro area. ControlTek's integrated manufacturing and design engineering services cater to high-mix, low volume manufacturing and provide support throughout the design and production process. A well-documented and comprehensive quality system helps the company ensure all products made at ControlTek meet customer requirements for reliable operation.
ControlTek President Andy LaFrazia notes the importance of understanding how people look for information: "The new website gives our customers the opportunity to explore all our services and gives them what they need to make truly informed decisions. We wanted to zero in on the different ways our customers gather information, reaching audiences at various levels so it's easy to locate what they need from a high level view or a detailed description of our processes."
This creative approach to B2B Industrial web marketing gives new light to what is possible, and to the powerful role storytelling can play in this sector.
About ControlTek (www.controltek.com)
Founded in 1971, ControlTek provides electronic manufacturing services for the medical, industrial, semiconductor, Aerospace and Defense (ASD), and consumer products industries. Services offered by ControlTek include circuit assembly, cable assembly, box build, EMS test development and electronic design engineering.