2012 Hispanic Mobile Banking Infographic
December 10, 2012 Business News(PRLEAP.COM) The growth of mobile device technology and its usage throughout the day changes the way marketing is done. ThinkNow Research and Zpryme Hispanic Insights have collaborated to create an infographic that shows statistical trends in Hispanic mobile banking usage. Although financial institutions aggressively promote their mobile websites and applications to consumers through TV commercials and online app stores, this study shows the main reason Latinos don't use mobile banking is because they are concerned about security (44%).
500 adult Latinos where surveyed online in the month of October. The age range was between 18 and 70. Participants were asked various questions regarding mobile phone or tablet usage in relation to mobile banking. The study dives into whether Hispanics use smartphones and tablets to access mobile banking and what activities Hispanics partake in when they access mobile websites or applications.
As the largest ethnic group in the US, this research shows that marketers must consider Latinos when developing mobile banking systems. A small change in TV messaging or mobile site landing pages can increase conversions and usage with Latinos. Latinos currently spend $1.2 trillion a year in the U.S. economy so their purchasing power is tremendous.. Helping Latino consumers better tap into this spending power through mobile devices would be a step in the right direction for financial institutions looking to expand their business.
ThinkNow Research provides solutions for gathering Hispanic online insights to companies looking to engage with the fastest growing U.S. consumer segment. We offer full-service design & execution of Hispanic Market Research Online Communities, Concept Testing, Pre/Post Advertising Effectiveness, Online Qualitative, and Custom Omnibus Surveys. Our familiarity with the habits and preferences of online Hispanics saves you time, money and resources. Current clients include McDonald's, Nissan, Campbell's, GfK MRI and mix of Fortune 500, Market Research and Ad Agency clients.
Zpryme Hispanic Insights
Zpryme Hispanic Insights helps clients better understand and engage this diverse group during all phases of integration. The values and aspirations of Hispanics bind them to each other-and to all other Americans as well. In fact, they are just as influenced by American culture as they are by their countries of origin. So rather than representing a new culture, Hispanics simply reflect a continuation of the American story and character. Find out why the biggest names in consumer products reach out to Zpryme; for more information on how your organization can zero-in on Hispanic consumer perceptions, behaviors and attitudes, visit www.zpryme.com.
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