High-End Therapeutic Benefits Could Be Bath and Shower Market’s Ticket Out of Ten Year Slump

New York, November 21, 2005 — In the midst of a decade-long slump, with only a blip of relief in 2005, the U.S. bath and shower market shows little hope for growth—save for the introduction of skin rejuvenating, high-end therapeutic washes and bath scrubbers—as it struggles to revive itself, according to The U.S. Market Bath and Shower Products, a new report from market research publisher Packaged Facts, a division of MarketResearch.com.

Packaged Facts projects that the market for bar soaps, body wash, bath additives, and bath scrubbers will continue to fall from a high of $2.6 billion in 2000 to a 10-year low of $2.18 billion in 2010. Contributing to the steady market decline are a nationwide saturation in the bar soap sector, a drop in bath additive sales as consumers forsake baths for showers, and an ongoing shift from bath and shower products to multi-benefit skin care products.

However, the outlook is not completely bleak, according to Don Montuori, the publisher of Packaged Facts. “Marketers are learning that they can help to revitalize their product lines by introducing many of the same skin rejuvenating and health related benefits that are currently driving record sales in the skin care industry,” notes Montuori. “By leveraging the therapeutic and emotional benefits of ultra-hydrating and exfoliating ingredients, as well as organics, aromatherapy, vitamins, deep-sea products, and even color therapy, marketers should be able to see gains, particularly in the women’s market. By including these benefits in market-specific products for teens and tweens, children, and men, we could see a complete turnaround in the market.”

Now in its 4th edition, The U.S. Market for Bath and Shower Products provides a comprehensive look at mass and specialty products, and features extensive competitive profiles of industry leaders, including specialists and up-and-coming niche players, with in-depth analysis of the products they market. Priced at $3,000, this report can be purchased directly from Packaged Facts by clicking: http://www.packagedfacts.com/pub/1097888.html. It is also available at MarketResearch.com.

About Packaged Facts
Packaged Facts, a division of MarketResearch.com, publishes research reports on a wide range of consumer industries, including consumer goods and retailing, foods and beverages, and demographics. For more information visit www.PackagedFacts.com, or contact Tom Ehart at 240-747-3014, or tehart@marketresearch.com.