Geckos rebrand breaks the mould
January 18, 2013 (PRLEAP.COM) Travel NewsHeadlining the new Geckos brochure is the proverb:
May your heart be light, your step swift and your stories f**king epic.
It's a bold statement from the brand that talks to travelers in its own voice.
"Geckos has always created epic experiences for young, independent travelers. We've just never been bold enough to speak to them in our language" said Glenyce Johnson, Geckos Managing Director.
To create the brochure, the Geckos team trawled its own archives for awesome travel images like a Burmese monk teaching cats to jump through hoops, an Indian guru eating ice cream, Bollywood dance troupes posing dramatically in front of the Pyramids and a Ugandan boy showing off his homemade ghetto blaster.
The experiences Geckos talks about are not those of a day-to-day itinerary. They are the weird, random, hilarious, unique stories that happen on the road.
"No amount of giggling or wriggling will deter the women of a Moroccan hammam. Like a cross between your grandma and a WWF wrestler, they'll clamp you down and scrub your skin until it's smooth." (10,000 Minutes of Morocco,)
So why the change?
Johnson says: "We're speaking to the Geckos style traveler: The kind of traveler who doesn't need to be spoon-fed, is ready to step outside the comfort zone and who isn't dependent on a tour leader telling them when to sleep".