FIETT Attends Outdoor Retailer Show

Salt Lake City, Utah – February 22, 2013 – FIETT recently participated in the Outdoor Retailer Show, held in late January in Utah. As the manufacturer of touchscreen-friendly gloves, FIETT stands alongside some of the most innovative attendees of the winter conference.

FIETT, which stands for Fun in Ecological Textile, specializes in wearable products which are eco-friendly and helps solve customers' needs. FIETT's ISGLOVES feature material that allows wearers to use their touchscreen tablets and smartphones without removing their gloves. Unlike other touchscreen-friendly gloves, ISGLOVES have an outer mitten cap for extra insulation against chilly temperatures.

FIETT's presence at the Outdoor Retailer Show allowed the company to network with others in the industry, while introducing its product to attendees. As the largest gathering for the winter lifestyle and sports industry in the country, the Outdoor Retailer Show was the perfect showcase for FIETT's exciting product.

"It may seem crazy for a startup company to be at a tradeshow with about a thousand booths of well-known brands," Charmain Tan, co-founder of FIETT, says. "But if that's what it takes to get ISGLOVES launched and into the hands of the customers, we will."

More than 60,000 attendees frequent the Outdoor Retailer Show each winter, with such well-known brands as Timberland and The North Face having a presence at the booths. Numerous national publications are also on hand each year to write about featured products, including National Geographic, Men's Journal, and Snowboard Magazine.

As FIETT points out, innovative products are a staple of the Outdoor Retailer Show. Attendees show up to see the latest ski and snowboard products, each featuring the latest technology in sports performance. Outdoor Retailer supports retailers in creating products that change the industry. The Outdoor Retailer Show helps launch products like ISGLOVES each year by introducing them to consumers who will not only purchase them, but share the news with fellow outdoor enthusiasts.

FIETT's co-founder, Charmain Tan came up with the concept for ISGLOVES while living in Sweden. Tan noticed she couldn't use her touchscreen phone while keeping her hands warm during the cold winter months. She began a search for a pair of gloves that would keep her hands warm while still allowing her to use her phone. When she found none that sufficed, Tan gathered a team to help her create a pair that would provide that solution.

Today, ISGLOVES come in three separate models-simple, original, and sports. Each pair is made with an eye on the environment and is both water-resistant and anti-bacterial. For more information on ISGLOVES' full product line, visit http://fiett.com/pages/types.