Pro Sports & Entertainment, Inc. Purchases the American Snowboard Tour™

November 18, 2004 (PRLEAP.COM) Entertainment News
LOS ANGELES, CA – Pro Sports & Entertainment, Inc. (PSEI) announced today the acquisition of the American SnowBoard Tour (ASBT). This strategic acquisition, which reinforces PSEI's position as the second largest action sports company in North America, was announced today by PSEI President and Chief Executive Officer Paul Feller. The ASBT is in its fourth year and operates 3-4 events per season. The ASBT series will be merged with the PSEI owned CORE Action Sports and Concert Series and the recently acquired, CORE FreeSki Tour to create an 8 event winter and summer action sports series covering six sport disciplines including FreeSki, Snowboard, BMX, Skateboard, In-line and Freestyle Moto-X. With the merger of the ASBT and CORE, PSEI will take a preeminent position in the Action Sports arena filling the need for high quality televised action sports events.

"We are extremely excited about the acquisition of the American Snowboard Tour and the continued positive reaction we are receiving from national corporate sponsors', said Paul Feller. "The ASBT will greatly enhance PSEI's action sports division and is an important addition to our CORE winter sports events'.

Craig Elledge, Executive Vice President of PSEI, will lead the integration of the properties into the existing 2005 CORE Tour Action Sports and Concert Series. The CORE program of events will feature the "Icons' of action sports along with the hottest rising action sports stars and live concerts. The CORE events will create a rider friendly environment where athletes can express their individuality among their peers and interact with the spectators.

In 2005, CORE: Snowboard will produce three world class Snowboard events at premier resorts throughout the western U.S. The first event will be held at Northstar at Tahoe resort located in Lake Tahoe, CA on January 8 & 9. This event will give top rider's a tune-up for the X-Games to be held January – Feb 1. The second CORE: FreeSki will be held February 5 & 6 just after the Winter-X Games. It's third event will take place at Big Bear Mountain Resorts on February 12 & 13.

The action sports featured in the CORE Tour Action Sports and Concert Series will include bike competitions, inline skating, skateboarding and freestyle motocross. Competitions take place on vert, dirt and street courses. Potential sports for the Winter CORE Tour competition include Superpipe, Big Air - Snowboarding and Skiing, Big Mountain Snowboarding/Freeskiing, Gravity Quarterpipe and Freestyle Snowmobile.

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Pro Sports & Entertainment, Inc. (PSEI), headquartered in Los Angeles, CA, is an owner, operator and marketer of live sporting and entertainment events including, Running Sports, College Sports, Motor Sports, Lifestyle Sports, Action Sports, Concerts, Expos, Athlete Management, and Consultancy. PSEI generates revenue through corporate sponsorship, television broadcast fees, admissions, hospitality, merchandising, concessions, talent representation and consultancy. At Pro Sports & Entertainment, Inc. we do more than talk about live entertainment services — we deliver them and measure success by results. Through a specialized and focused set of service offerings and a culture that puts customers and their user experiences first we provide results that are dynamic, advanced, informative and most importantly, create sustainable long term relationships with clients and events. For more information, visit the company web site at http://www.Prosportsinc.com or contact Paul Feller at Paulf@prosportsinc.com, Tel: 310 996-7788.

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