Pass It Forward Partners with Groupon Grassroots for a Game Changing Initiative
November 21, 2013 (PRLEAP.COM) Sports NewsPass It Forward and Groupon Grassroots (http://grassroots.groupon.com), the philanthropic arm of Groupon, announce the launch of a nationwide campaign to provide quality soccer balls to children in need through a "pay it forward" approach. When Groupon subscribers purchase a Pass It Forward soccer ball, one is donated on their behalf to disadvantaged organizations worldwide.
The "Change the Game" campaign will be available on the Groupon Grassroots page beginning on November 21, 2013 and running through November 26, 2013. Utilizing Groupon Grassroots' collective action model, Groupon subscribers can pledge support for the "Change the Game" initiative by purchasing a Pass It Forward soccer ball for themselves for only $32.00, with each purchase providing a second soccer ball for a child in need. Subscribers who do not need their own soccer ball but still want to get involved and help change the game may donate $16 dollars to purchase a ball on behalf of a disadvantaged child or organization.
Pass It Forward provides match quality soccer balls to children in need through a "pay it forward" approach. When a Groupon subscriber purchases a soccer ball for themselves, Pass It Forward takes care of sending a second soccer ball to a disadvantaged child or organization, both within the United States as well as worldwide.
"We're excited to leverage the collective action model of Groupon Grassroots to raise support for deserving children who love the game of soccer," said Christina Sussman, CEO and co-founder of Pass It Forward. "We look forward to creating new awareness for Pass It Forward as one of the organizations to be featured on Groupon Grassroots."
One hundred percent of the Groupon Grassroots campaign proceeds will be used to provide soccer balls to public schools, charities, non-profits and soccer clubs in need of quality soccer equipment. The "Change the Game" Campaign, with help from Groupon subscribers, seeks to make a significant and immediate positive impact on organizations both within the United States as well as worldwide.
Pass It Forward is committed to giving the gift of play to children around the world. The concept is simple: buy a soccer ball, and one ball will be donated to a child in need. Pass It Forward has donated hundreds of soccer balls both within the United States as well as worldwide, helping such noted organizations as the United States Soccer Foundation, The Boys and Girls Club, The Special Olympics, The American Haitian Foundation, African Road, World FC and The Peace Corps. Pass It Forward believes that one ball can make a significant difference in a child's life.
About Groupon Grassroots
Groupon Grassroots, launched in July 2010 in Chicago as G-Team, features local campaigns nationwide, enabling Groupon followers to do good, have fun, and make a real impact in their communities. Groupon Grassroots uses collective action to gather support for worthwhile causes and produce tangible results for local organizations. To learn more about Groupon Grassroots and how to become a featured organization, visit http://grassroots.groupon.com. To subscribe to Groupon, visit www.groupon.com.
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