Internet Marketing Provides Novel Revenue Streams for Small Business/Non-Profit Organizations

FOR IMMEDIATE RELEASE
12/14/2005


Internet Marketing Provides Novel Revenue Streams for Small Business/Non-Profit Organizations

New Haven, CT
14 December 2005

With the widespread use of Internet marketing campaigns and the increasing prevalence of Blogs, personal pages and resource webpages, which take advantage of Internet marketing to raise revenue via advertisements run on these web pages, such revenue streams have also become attractive to support non-profit organizations.

What small business marketing campaign is effective for increasing revenue streams for a non-profit organization? Clearly, in today's environment of increasingly prevalent website advertisements such as Google's Adsense on everything from CNN.com to private blogs, Internet marketing and referral marketing are becoming viable sources of revenue for non-profit organizations.

In a recent survey of websites of such organizations such as the Red Cross and United Way, traditional pathways of donation such as direct donation of goods, services, and financial vehicles are prominent links. However, given the large amounts of traffic handled by these sites, contextual ads such as those generated by Google can both increase awareness of ongoing disaster relief efforts and help to sustain the public interest of ongoing humanitarian issues while generating revenue for the site.

Examples of Public Service Sites Promoted by Google

-Hurricane Katrina Relief Efforts
-Pulmonary Hypertension and Fen Phen Link
-Crohns Disease Foundation

Benefits of Internet Marketing for Non-Profit Small Business Marketing Campaigns Include:

-Increases Visibility of Socially Relevant and Timely Issues
-Sustains Public Interest in Important Social Issues
-Interconnection of Websites Sharing Interest In Socially Important Issues
-Alternative Revenue Stream to Sustain Operating Expenses of the Organizations

Such a strategy has been employed by wiredMD.com, an organization dedicated to the promotion of medical self-sufficiency in the developing world via Internet based mentoring. The combination of presenting public service ads as well as ads for other organizations and private services has increased the visibility of the website and has provided a source of revenue for the organization with little overhead expense to manage the campaign.

Leo Otake, Founder of wiredMD.com, comments that, "We have noticed a minimum of a 400% increase in our monthly website traffic while our Internet marketing campaign has been beneficial for our operating expense bottom line."

Based on this experience, non-profit small business marketing campaigns should take a serious look at Internet marketing as a viable additional source of operating revenue for their organizations.


Contact Leo R. Otake for more insights into this topic.
Email: Leo.Otake@wiredMD.com
Other helpful information can be found at: http://www.wiredMD.com

For More Information Contact:

Leo R. Otake
Leo.Otake@wiredMD.com
http://wiredMD.com