Blue Pond Signs Releases Infographic on Benefits of Signage for Local Businesses

March 31, 2014   Business News
(PRLEAP.COM) March 31, 2014 San Rafael, CA Blue Pond Signs, a custom business sign manufacturing company located in San Rafael, California has published an original infographic about the benefits of signage for local businesses. Based on data found on Signs.org and Bang Advertising, the infographic can now be viewed on their website at: http://www.bluepondsigns.com/how-signs-benefit-business-infographic.html.

As illustrated on the infographic, there are four facts business owners may not know about signage:

  • Signage is the least expensive but most effective form of advertising
  • Signage can be responsible for 50 percent of your customers
  • Signage is so important that without it you may not get a loan for your business
  • Signage is an investment that will pay a return many times over.

  • There are an additional three insights into how signs can promote a business featured on the infographic:

  • The first benefit is that signage helps attract old and new customers. According to the U. S. Census Bureau, 18.6% of the population moves annually. Business signs can help replace old customers with new customers. In addition, 85% of customers live or work within a five-mile radius of a business. The data used in the infographic is from a survey of 7,203 first-time business customers within 30 to 45 days after installation of a new sign. The customers were asked, "How did you learn about the business"? 46% said they learned about the business by seeing an on premise sign.

  • The second benefit is that signage helps to increase business profits. The University of San Diego conducted a recent study to determine the economic value of on-premise signage. They found that on average, one additional on-premise sign will increase annual sales revenues by 4.75%. In other words, if a business grossed $500,000 annually in sales, on additional on premise sign could net them an additional $23,000.

  • The third benefit of installing a signage is that it helps businesses cut costs. According to Signs.org, in 1997 Aztec Motors of Los Angeles invested $7,400 on replacement signage at a location where three previous auto dealers failed to stay open. After the installation of the new on-premise signs, they experienced a minimum of 10 new walk-in customers per a week, netting 6 additional sales per week. It took less than a month for the new signs to pay for themselves, and the owner was able to reduce his advertising budget from $16,000 to $4,000 per month which comes to an annual savings of $144,000. In conclusion, investing in on-premise signage can attract new and old customers without the thousands of dollars of recurring costs for TV ads, radio ads or newspaper ads.

  • About Blue Pond Signs
    With more than 35 years' experience in the custom sign industry, Blue Pond Signs is one of the nation's premier providers of high quality corporate signs. Located just a few miles north of San Francisco, they provide custom signage solutions to companies throughout North America. Every day more companies look to Blue Pond Signs to provide their business signs, commercial signs, building signs and other types of office signs. The custom signs they create can be shipped anywhere in the world.
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