Henry Mauriss CEO of ClearTV is bullish on the prospects of online video
"Our core competencies of entertaining and engaging audiences around the world and are deeply tied to our ability to aggregate, curate and distribute premium content throughout the entire digital universe. We strive to create Omni-Channel experiences that allow our audiences to interact with premium content across all devices and platforms at any time and in any place." Said Henry Mauriss CEO of ClearTV. Digital video ad spending increased $44.5% to $4.18 billion in 2013, according to eMarketer. That number is expected to increase to $5.89 billion in 2014.
Recently AT&T and The Chernin Group announced a video partnership following their inability to reach deal to acquire Hulu. Combined they have invested $500 million in a new business venture, with the goal of developing and acquiring online video. The team will launch advertising and subscription video-on-demand channels. They will also invest in streaming services.
Facebook is also advancing in the digital video space. Recently, the company introduced "premium video ads." The 15-second videos are set to automatically play. "Video is increasingly part of people's daily experience and in the mobile experience because smartphones are getting more ubiquitous and they're just getting much faster," Sheryl Sandberg COO of Facebook told FOX Business's Maria Bartiromo in an exclusive interview on "Opening Bell. "We're going to move fully and deliberately there." Sandberg added, "video is so exciting for consumers and so effective for marketers."
Younger adult Americans consume more digital video and digital news video than older ones. Nearly half of adults ages 18 to 29 watch online news video. That substantially outpaces that of older Americans. And it stands in contrast with surveys showing that when it comes to television news viewing habits, 18-29 year-olds tend to watch less than any other age group.
All of this compelling activity coupled with Disney's recent acquisition of MCN, Maker Studios for roughly $1 Billion and the current interest of Time Warner, Yahoo and Relativity Media in Fullscreen, another MCN point to extremely positive growth for ClearTV's, TVChanels4u. TVChannels4u is a direct competitor to both Maker and Fullscreen and the rise of the MCNs has only just begun. "TVChannels4U produces and aggregates programming that has been developed and curated to match the demographic preferences and demands of our robust publisher network." Said, Henry Mauriss "With a laser focus on premium content, we feel very strongly about being able to attract premium advertiser demand for our vast array of programming. Our new backstage video series where we take viewers backstage at top TV shows including FOX's American Idol, and NBC's The Voice is a prime example of bringing viewers premium content that they deserve" You can see an excerpt from TVChannels4u Backstage at The Voice here https://www.youtube.com/watch?v=yOJ_ns-HVgc
To learn more please visit www.cleartvmedia.com as well as www.tvchannels4u.com and on twitter at https://twitter.com/tvchannels4u