PHILADELPHIA, PA - VIGORworks Fitness Center and Starr Restaurants team up to offer frequent diners' rewards.

(PRLEAP.COM) In a move to kick off 2006 with a bang, VIGORworks Fitness Center and El Vez, Starr Restaurants’ flavorful Mexican Cuisine restaurant, teamed up to reward frequent customers of El Vez by offering complimentary 30 Day Trial Memberships to VIGORworks which is located just one block away.

"We really look at this as a win/win/win scenario that rewards regular customers of El Vez while allowing El Vez to build stronger brand loyalty among its customers," says VIGORworks owner, Samuel Botts. At the same time Botts is banking that the exposure for VIGORworks will convert into regular members for the club, which opened in the Spring of 2004. Botts opened VIGORworks after receiving his MBA from the Wharton School of Business.

"I really like doing promotions with other local businesses. It creates an experience that gives the community personality and that the local residents can feel proud to be a part of."

VIGORworks Fitness Center is a health club located in Center City, Philadelphia, 1 block east of Broad Street on Walnut. Through sponsoring physical activity adventure trips, VIGORworks seeks to distinguish itself from its competition by facilitating a total health & fitness lifestyle for its members. Those interested in learning more about VIGORworks Fitness Center should visit the company website at www.vigorworks.com.

VIGORworks Fitness Center
1315 Walnut Street (entrance on Juniper)
Philadelphia, PA 19107