– how small businesses benefit from new Google mobile friendly algorithm

April 30, 2015 (PRLEAP.COM) Business News
April 30, 2015 - Google's mobile algorithm update on April 21, 2015 puts forward-looking small businesses such as Inkjet Star, Inc. at an advantage (reference article at Inkjet Star, Inc., an online store for printer ink and toner cartridges, is pleased to announce that their website has gained approval by Google to be a mobile friendly website.

What does it mean to be mobile friendly? It means that the ink and toner ecommerce website is fully adaptable to mobile display. As a result, the display of text and visuals, and the navigation are optimized for mobile phone and tablets. Inkjet Star, Inc. is able to take advantage of the new Google mobile algorithm because they have been preparing for such a change thanks to the redesigning of their website in 2014 with the aim of being mobile friendly. The company's Director of Business Development, David Leung, views their marketing and SEO (search engine optimization) strategies in this way, "Our foremost reason for updating our website is meeting the needs of our customers and the secondary aim is compliance with the Google search engine algorithm."

It is expected that more and more online shopping will be done on mobile devices. In an article 'Six ways that consumer is benefited by mobile shopping - opportunities for', the company shared their insights on the important consumer benefits provided by a mobile friendly website. "It is important to know your customers and how businesses can interact better with customers," David pointed out. Traffic to the website from mobile devices has been on a healthy upward trend so far.

Now with the new Google mobile friendly algorithm, the company's SEO will improve with higher search rankings for their web pages on Google. Because the algorithm roll out affects only search rankings on mobile devices and applies to individual pages instead of the entire website, it is important to make sure all of the pages are responsive in design. It is easy to check any website's compliance to the mobile friendly test at

When asked for insights in designing a mobile friendly website, David Leung gave these suggestions:

  • Study consumer's mobile shopping habits. For replacement printer ink and toner cartridges, there is high repeat purchase rate. It makes sense to provide ease and efficiency of reordering at mobile devices. The goal is to streamline the number of clicks that are needed for placing a repeat order.
  • How consumers navigate the website on desktop and mobile devices may differ. The responsive design has to make fine adjustments with regard to the different interface.
  • Take advantage of resources provided by Google such as their blog post, 'Top seven mistakes webmasters make when going mobile friendly', at Also check out

  • Inkjet Star, Inc. is an established online supplier of quality replacement ink and toner for printer brands such as Brother, HP, Samsung, Lexmark, Xerox, Canon, Dell, Epson, Kodak, Konica-Minolta, RICOH, Panasonic and Okidata.

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