HammerTapTM Introduces New eBay Auction Trending Method Year-AgoTM Data Provides a Glimpse into Selling Trends for the Coming Month

January 12, 2006 (PRLEAP.COM) Business News
HammerTapTM , a Utah-based market research company, today announces the release of Year-Ago data, a new method for determining eBay auction trends. HammerTap’s DeepAnalysisTM now allows eBay sellers to research a 30-day snapshot of data from a year ago in order to identify selling trends for the coming month.

“Year-Ago data is designed to help eBay sellers’ pinpoint buyer habits more effectively than ever before,” says Brian Clark, Chief Technical Officer. “This new trending method is part of our mission to give sellers the information they need, not only to compete, but to grow their businesses.”

A New Concept in Auction Market Trending

Until now, auction research tools have only allowed researchers to study recent months in order to discover auction buying and selling trends. Year-Ago data introduces a new concept in trending—a 30-day snapshot of the coming month, one year ago. Instead of studying recent months, now sellers can look at market trends for eleven months ago in order to plan for the coming month.

For example, in June, just as the Summer season begins, sporting goods sellers can look back at fluctuations in supply and demand during July of the year before. Sellers can use this information to determine which products to sell and how to optimize their auctions to increase their profits.

About the Makers of HammerTap

HammerTap, a division of Bright Builders, is a suite of auction research tools, including Deepanalysis, FeeFinder, and BidderBlock.

Bright BuildersTM - Since its foundation in 1997, Bright Builders has provided a wide array of Internet-related services for both new and traditional businesses. The company helps businesses utilize the Internet to increase revenue by taking advantage of the Internet's low costs and broad reach. In addition to HammerTap, Bright Builders’ other key product is the Bright Builder, an eCommerce web development tool designed to help individuals and businesses create personalized websites. For more information, visit www.hammertap.com or www.brightbuilders.com.

Bright Builder, HammerTap, DeepAnalysis, and Year-Ago are trademarks of Bright Builders, Inc.

Press Contacts
Jennifer Cano
phone: 801.356.3321
email: jen@brightbuilders.com
Public Relations
Bright Builders, Inc.