LIGHTfaktor Provides LED Panels for InfoComm 2015 - Expands its Offerings in LED Video Marketplace

July 09, 2015 (PRLEAP.COM) Entertainment News
AUSTIN, TX - July 9, 2015 - LIGHTfaktor, LLC, an Austin, TX based lighting design firm partnered with Theatrixx Technologies, a leading manufacturer of LED video panels to complete their tradeshow booth at InfoComm 2015, the largest professional audiovisual show in the world, held in Orlando, FL. LIGHTfaktor provided its xVision LED floor panels to create a mirroring effect that patrons could walk on while simultaneously experiencing the LED video wall.

"Displaying our LED panels at InfoComm is part of LIGHTfaktor's strategy to increase its visual media offerings," said Sushanta Parikh, Director of Business Development at LIGHTfaktor. "The presentation and corporate tradeshow environment is so fast paced these days, we only have a few seconds to capture a person's interest. High quality video content cuts through the noise and creates an impactful and highly responsive way to interact with customers."

LIGHTfaktor provides LED Video wall and floor design services and custom content creation for tradeshow booths, product launches, seminars, and presentations as well as LED video wall and floor rentals and permanent installations. According to Parikh, "InfoComm was a great venue to showcase the potential of LED wall and floor technology for corporate marketing and tradeshows. We've also begun designing panels right into the architecture of our projects to increase interactivity and dynamic possibilities. This is the direction things are moving in the industry, and we have had the foresight to be ahead of the wave."

"Using LED video walls and floors for tradeshows is great because of their versatility and reusability. Your content options are limitless, so it's easy to make changes on the fly and you're not stuck with an outdated booth," said Wes Lane, LIGHTfaktor's lead designer and founder. "We are able to control the user experience more than with static content and find that users are much more engaged. They ask a lot more questions and tend to stay longer."

"From a presentation standpoint, LED video walls have a huge advantage over projectors," commented Jaques Tessier, President of Theatrixx Technologies. "Compared to a projector's need for dark spaces, LED walls are plenty bright in full light situations, which keeps audiences engaged and responsive. We often get feedback from customers that switching to an LED wall produced the best response from their crowd ever. There is also a growing demand for décor made from LED video panels. One customer made an arch at the entrance of an event and used it to display the names of their important clients. Another made a box with LED panels to show packaging concepts," Tessier said. "The results are spectacular."

About LIGHTfaktor
LIGHTfaktor is a lighting design and custom fabrication company based in Austin, Texas specializing in hospitality, entertainment, architectural and LED lighting. LIGHTfaktor offers full service LED video wall and floor options including video wall and floor rentals and sales, custom content creation and branding, as well as video projection and mapping, lighting control integration and host of other services and products.

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