GreenRope Partners with Quantum Bringing Automated Print On Demand Services
July 09, 2015 (PRLEAP.COM) Business NewsSAN DIEGO, CALIFORNIA – July 9, 2015 – GreenRope, a leading CRM and marketing automation platform, recently launched their newest feature, Print On Demand, powered by Quantum. The new feature allows GreenRope users to add direct mail as an option in their marketing automation strategy.
"A lot of businesses still utilize direct mail as part of their marketing strategy. We are currently using it as part of our onboarding workflow. As soon as a client signs up for a trial account, they automatically get a postcard with useful resources," explains GreenRope Marketing Director, Alessandra Ceresa. "It is a great way to incorporate automation into every aspect of your marketing, and the integration with Quantum is very robust and easy to use."
GreenRope users will have a custom interface on Quantum where they can upload their images or custom design graphics for their print campaigns. Users can also work with Quantum to create additional templates using customized messaging and graphics for their marketing collateral and direct mail campaigns.
"Valuable data is stored in your CRM, so why not extend the opportunity to effectively use that data for all of your marketing efforts, including direct mail," says Lars Helgeson, Founder and CEO of GreenRope. "Quantum is the perfect company for this integration and we are happy to be working with the United States Postal Service, as well"
"The integration between GreenRope and Quantum is a first of its kind print integration in the CRM/Marketing Automation space. We can now offer personalized, focused communications that are produced and mailed within 72 hours, in a completely automated process. The right personalized message is reaching the recipient quickly and is relevant to their interactions with the company, based upon data in the marketing automation workflow. We are excited about the data-driven communications that can be executed through this integration and look forward to the adoption of the technology by additional GreenRope customers. – Taylor Kobey, VP Sales & Marketing – Quantum Color Graphics, Morton Grove, IL
Features of Print On Demand
" The Postal Service continues to strive to identify new opportunities to make using mail easier. Working with innovative industry leaders like GreenRope and Quantum has allowed for the innovative introduction of using mail as part of a complete marketing automation workflow," says Eddie Alvarran of USPS.
Print is not dead, and GreenRope's new integration makes it seamless and easy to incorporate direct mail into any automated marketing strategy. GreenRope continues to provide a superior experience to all of its clients bridging the gap in multi-channel marketing.
Lars Helgeson, who saw the need to make running a small to mid-sized business easier and more efficient, founded GreenRope. GreenRope's mission is to resolve the challenges of managing business operations by providing cloud-based integrated software that is effective, affordable, and user friendly. GreenRope streamlines key operations, including e-commerce and accounting, CRM, email marketing, mobile marketing, calendaring, websites, social media and more, into one easy-to-use platform. By using GreenRope, companies can reduce their marketing and CRM software expenses by an estimated 80%. GreenRope's affordable pricing plans start as low as $149/month. Visit www.greenrope.com for more information.
Quantum is a leader in enterprise marketing execution. Central to Quantum's strategy is helping our clients deal with the challenges and changes they now face as this communications revolution continues to evolve. The Quantum team looks at all the ways you communicate with your customers and we advise on the best ways to effectively and efficiently reach your target audiences – collectively or individually; then we partner with our clients to help execute on the strategy. We integrate technology, print, programming, and process into actionable marketing outreach programs that help you increase your reach and revenue goals. Visit www.quantumgroup.com for more information.