Appellation America Appoints Eric Quanstrom as Director of Marketing and Sales

SAN FRANCISCO (Jan. 16, 2005) – Appellation America, the fast growing online portal covering the North American Wine Industry, today announced the appointment of Eric Quanstrom as its Director of Sales and Marketing. Appellation America (http://www.appellationamerica.com) is a dynamic, sometimes irreverent portal into more than 200 encyclopedic online magazines separately covering each and every designated appellation in the United States and Canada.

As Director of Sales and Marketing, Quanstrom utilizes his unique blend of wine, media and technology industry experience to develop and execute brand-building strategies.

"By leveraging Eric’s extensive business and creative skill set, Appellation America will be able to develop revenue channels and raise the profile of our company among its numerous constituencies, including wineries, media, the hospitality industry and the general public,” said Roger Dial, Appellation America Publisher and CEO.

Prior to joining Appellation America, Quanstrom was Director of Business Development for DocuComp, a leading enterprise software company. He previously served as West Coast department head of the Fox Online properties (FoxSports.com, FoxNews.com, Fox.com) for News Corporation in Los Angeles. Under his direction, Quanstrom’s team produced the first ever Super Bowl Halftime Show live Web cast.

A graduate of San Diego State University, with a degree in Liberal Arts and Sciences, Quanstrom also holds an MBA from San Francisco State University where he did a ground-breaking thesis on the importance of appellation designation and public recognition in the future development of the North American wine market.

“Eric’s thesis clinched it for us, leading to a slam-dunk appointment,” stated Roger Dial. “He clearly understood, from his own research, where the industry needed to go in the future, and, purely by coincidence, where we were going with AppellationAmerica.”

About Appellation America

AppellationAmerica.com is an online wine portal covering all wine regions in North America. Its mission is to work with the industry in each region to identify and develop distinct appellation identities, and then to build appellation consciousness in the broader wine consuming culture. With a unique focus on Appellation–wine place of origin– the site offers dependable, trustworthy descriptions of regional qualities, independent of ratings or spin, along with easy access to the wines that exemplify those qualities.

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