Sherman Bridge Kicks off "Investing in Women" Campaign with Spotlight Feature

September 10, 2016 - Irving, Texas: Sherman Bridge Lending, a Dallas-based real estate brokerage firm, recently announced their campaign to celebrate the success of female real estate investors in a male-dominated market. With this progressive message, Sherman Bridge aims to empower more women to invest in real estate, to give them the resources to do so, and to celebrate the success of these professional women. With a premiere that is befitting the message, Sherman Bridge has published a spotlight feature article over one such successful female investor, Beth Kahlich.

Kahlich is a full-time business owner of a digital marketing agency and training company while maintaining the responsibilities of a wife and mother. As if these responsibilities were not impressive enough, Kahlich is also a successful real estate investor who manages her single-family rental properties in the North Texas area. As a shining example of other remarkable women across the country, Kahlich embodies the power, drive, and passion that is recognized by Sherman Bridge; the qualities of which are the spark behind the new "Invest in Women" campaign.

The spotlight feature highlights Kahlich's professional achievements, while also delving into sensitive topics such as sexism, the underrepresentation of women in the real estate market, and life-lessons to encourage the participation and success of aspiring women nationwide. "Remember to be yourself," Kahlich urges to readers. "There are self-help books and training designed to show ways you can sell yourself or your products, and you should always keep learning, but these are ineffective unless you first embrace your strengths and personality."

The publication titled, "Interview with an Investor: Beth Kahlich, the Woman Who Does it All," also goes on to highlight the many economic, sociological, and psychological studies that reflect the imbalance of men and women in the world of real estate investment. While studies show males are five times more likely to invest than women, it is still women who come out ahead. Even though the market sees fewer women in the investment business, female investors earn an average return on that is a full percentage point higher than males. Further data also supports the idea that women have a natural avoidance of taking unnecessary risks, and possession of empathy provides excellent communication and negotiation.

Earlier this month, Sherman Bridge's educational resource center, SBU, revealed the addition of an all-new "Women's Investor Toolkit" that was specifically designed for female investors by a team of women entrepreneurs, writers, investors, and artists. Included in the toolkit is an exclusive eBook, online calculators, and guides that Sherman Bridge hopes will unlock these ladies' independence, and foster their potential to build an outstanding portfolio.

Also released this month, the "Taste of the Good Life: Women Investor Contest" that is offering one lucky lady the chance to win a tropical cruise vacation. The winning nomination will be chosen September 30, and Sherman Bridge plans to release even more publications, tools, and resources in the coming months.