Kacee Johnson to Teach Marketing Course and Lead Panel at QuickBooks Connect

October 17, 2016 - Kacee Johnson, Founder of Blue Ocean Principles, was announced as a speaker and moderator at the 2016 QuickBooks Connect Conference & Expo in San Jose, California. QuickBooks Connect gathers over 5,000 accounting, business, and technology professionals for an annual event that includes keynote speakers: Michael Phelps, Eva Longoria, Shaquille O'Neal, and Olympic Gold Medalist Simone Biles.

Johnson will be teaching a marketing course on website optimization for mobile devices, discussing the importance of being user friendly, and the effects of non-optimization on SEO results. This interactive session will review how mobile optimization affects search engine ranking and attendees will do a checklist on their own site for needed fixes. Kacee will also be moderating a branding panel with Darren Root, Jennifer LaBlanc, and Joanne DelBalso. This panel of experts will help attendees uncover what their brand is and help them to understand if they have a negative brand, an irrelevant brand, or an all star brand.

Kacee Johnson, founder of Blue Ocean Principles, is a regular speaker and commentator at Technology, Business, Accounting, and Legal conferences nationwide; focusing on business development, marketing, sales and Cloud technologies. Awarded the CPA Practice Advisor Magazines "Top 40 Under 40" Award in 2012, 2013, 2015 and "Top 20 Under 40 Superstar Professionals" in 2016. She is recognized as one of the young professionals leading businesses into the future.

About Blue Ocean Principles
Blue Ocean Principles offers marketing management and strategy consulting for businesses, professional accounting firms, and vendors alike; we specialize in project based work or ongoing support in Marketing, Sales, Business Development and Operations. We work with key leadership to create strategies that will take business to the next level, and offer outsourced marketing management programs so your business can focus on the revenue generating aspects of the company. Blue Ocean Principles enhances effectiveness, efficiency, productivity and profitability while building a better brand for your business. We give you a simplified, accelerated and a clearly defined path to success, and our approach is simple: listen to your goals, complete an assessment, and create solutions to make your company shine brighter than the rest! Learn more about why Blue Ocean Strategy as a business model.