Tekretail.com Expands Search Engine Marketing Services to Include Link Popularity

February 03, 2006 (PRLEAP.COM) Business News

Washington, DC

Tekretail.com, a premier search engine marketing firm, announces the addition of Link Popularity Services to its offerings of full internet marketing services.

In addition to the Search Engine Marketing tools already offered, clients of Tekretail.com will now benefit from expanded professional services such as link building and keyword rich article writing. Search Engine Marketing Services such as these increase the backlinks to a company's website, greatly expanding its chances of being ranked highly in the search engines. This positively affects a company's internet presence leading to an increase in targeted traffic and revenues.

Even more important than onpage optimization (that is, properly coding the keywords, meta tags and Header Tags) is offpage optimization. Properly planned offpage optimization (i.e., your link popularity) is what really makes the difference between a website ranking #1000 on a particular search engine (take Google, for example) and ranking #1. It is an area that most online business owners struggle with on a daily basis. There are 5 offpage optimization (Link Popularity) factors that the search engines look for when determining how to rank your site. They are:

1. Which websites link to you
2. The number of websites linking to you
3. The Google page rank (PR) of the website linking to you
4. The page title of the website linking to you
5. The anchor text used in the link linking to you (the actual text used within the link linking to the specified website)

The major Search Engines such as Google have placed more and more importance on links as a determining factor in their ranking algorithims. Therefore, it is important to know exactly how to put together a highly effective link campaign. Doing the wrong things can lead to a penalty or even removal from a Search Engine's index, resulting in the loss of traffic and revenue. For example, linking to a site that the Search Engine considers a "link farm" (vast collection of unrelated sites that link to one another) can lead to a penalty from Google, resulting in loss of pagerank or eventual removal from the index.

It is important to choose wisely when developing your Search Engine Marketing Strategy. Link Building is a critical piece of the puzzle and will determine either how well or how poorly your site performs in the online world.

About Tekeretail.com:
Tekretail.com. is a full internet marketing service company that specializes in consulting, search engine marketing and internet marketing tools. With over 10 years of combined search engine marketing experience,Tekretail.com gets results for their clients and helps them claim their place at the top of the Internet's major Search Engines.

For More Information Contact:

Joe Borges