LASSO Hires Customer Success Leader

July 18, 2017   Business News
(PRLEAP.COM) NASHVILLE, Tenn. and ATLANTA, July 18, 2017 LASSO, a leading provider of workforce management technology solutions for project-based, mobile talent, today announced that Doug Marrs has joined the team as Director of Customer Success in order to ensure the ongoing success of their rapidly expanding customer base.

In this role, Marrs will lead all initiatives responsible for the development and maintenance of positive and lasting customer relationships and will act as the voice of customers for all product-shaping actions. He brings with him a thorough knowledge of the contingent workforce space and has a track record of delivering exceptional value through active customer engagement.

"Doug brings a wealth of experience in driving customer success by delivering world-class support. We are happy to welcome him to the team," said Angela Alea, president of LASSO. "Doug's appointment comes as a direct result of our continued focus on customer success and our unwavering commitment to making our customers' lives and jobs better."

Marrs has over 10 years of experience in directing B2B and B2C customer experiences by identifying, evaluating and delivering continuous customer support. Most recently, he was VP of Sales & Account Management at StudioNow, a leading video production solution for marketers.

"I couldn't be more excited to be a part of LASSO's mission of delivering exceptional customer service," said Marrs. "LASSO is acknowledged in the industry not only for their solutions, but more importantly, for raising the bar when it comes to customer support. Stepping into this role, my number one goal is to ensure that customers receive a frictionless, positive experience that goes above and beyond expectations so that they can maximize the value that they get out of LASSO every single day."

LASSO is a workforce management software company dedicated to helping companies manage their project-based, mobile talent from electronic onboarding and document management, to scheduling, communication, time-tracking, spend forecasting, and more. The LASSO platform and mobile app were created to tackle the unique challenges faced by companies when managing their on-demand and on-the-go workforce. Learn more at
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