Greenrope Launches Powerful Custom Objects Feature
Lars Helgeson, CEO of GreenRope and Author of CRM for Dummies explains, "Launching custom objects is a huge benefit for both our clients and the software as a whole. Our mission is to be the most complete and integrated CRM on the market, and this new functionality significantly increases the ability for our clients to turbocharge their CRM and really make it 'theirs'."
Custom Objects are objects or data points that you create to store specific information relative to your business and/or industry. Unlike user-defined fields (which are fields for simple contact data such as name and phone), custom objects allow you to store information in a one-to-many or many-to-many relationship that organizes your data in a more interconnected way than separate custom fields.
In the age of data, data customization is critical. The ability to tailor the way you store and use data can significantly enhance the way businesses engage their audience and create better, more complete customer experiences.
Custom Objects strengthens the GreenRope platform:
Offers users the ability to create more complex data structures
All-one-solution promoting the use of the data across departments
Better, more efficient method to collect, store, and manage unique data points
Create more productive, engaged, and informed sales and marketing teams
In a constant effort to advance the GreenRope platform for its users, Custom Objects opens up their audience to larger enterprise organizations. "Enterprise companies need flexible and customizable data storage, and now, we can give them what they need, along with powerful sales, marketing, and operations tools," says COO, Bjorn DeBoer.
To learn more about Custom Objects, listen to this interview with CEO of GreenRope, Lars Helgeson.
Learn more about Custom Objects in GreenRope