Design Force Publishes Article: Newest Corporate Marketing Strategy: Leveraging the Power of Design
February 10, 2006 (PRLEAP.COM) Lifestyle NewsMarlton, NJ – Design Force Inc. proudly announces that an article, authored by Ted Mininni, the president of the firm, has been published as a featured white paper in a recent issue of the brandchannel.com online newsletter.
Brandchannel.com bills itself as “the world’s only online exchange about branding, produced by Interbrand.” Experts in branding topics contribute to the newsletter, which archives feature articles and white papers on its site.
This thought-provoking article is written from the 15 year vantage point, perspective and expertise of a brand identity and package design consultancy executive. In this white paper, Mr. Mininni cites the latest strategy that is being employed by the leaders of corporate industry: the integration of design into every aspect of marketing and management.
Excerpt from article: “There is definitely a revolution brewing in the corporate world, and it will have a powerful impact on the perception of the value of design in the very near future… . Creating meaningful brand experiences for the customer begins with the actual design of its product or service, but then extends to its communication hierarchy in the packaging of those products/services, the business’s web site, its letters and special offers to customers, its call center interactions with customers, its advertising and promotions, and more. All of this, in concert, creates a total customer experience. A positive experience in one channel does not create total experiential branding: the sum of all of the customer touch points, if properly managed and aligned, do”.
To read the entire article, please go to:
About Design Force
Design Force, Inc. is a metro New York based brand identity and package design consultancy to the global brand leaders in the toy & entertainment and food & beverage industries. Over their 16 year history, they've developed a brand expertise that helps their corporate clients gain a significant competitive advantage in their respective categories. They are deeply committed to building global brand leaders through strategic design.
To contact Design Force, please call 856.810.2277, or visit www.designforceinc.com