Code Four Athletics soccer brand rides wave of VW Bug popularity.

February 10, 2006 (PRLEAP.COM) Business News
Renton, WA – February 10, 2006 – There’s no mistaking when Code Four Athletics hits the road. The Seattle area-based soccer brand gets plenty of attention from its eye-catching company car: a Volkswagen Beetle customized with a soccer-ball pattern. A picture of the car is posted on the company’s website at www.codefourathletics.com/about.php

“People have literally hung out of their car window while driving alongside us on the freeway to take a picture,” said Mike Carter, Marketing Director for the brand. “I have to always be on my best behavior when I’m driving. After all, I can’t really blend in.” He’ll hit the road again in mid-March with a 1,500-mile roundtrip to Sacramento, CA for a youth soccer show.

The distinctive car has been in existence for nearly six decades in the United States. Volkswagen of America celebrated its 50th Anniversary last year, highlighting its official formation on October 27, 1955. VW Beetles actually arrived in the U.S. in 1949, and were initially sold by independent importers until Volkswagen officially incorporated six years later.

Code Four Athletics is a brand of soccer uniforms, apparel and gear that offers its collection directly to the soccer teams and clubs. It has outfitted thousands of youth, school and adult soccer teams nationwide since its founding in 1998. For information, you may visit www.codefourathletics.com or call
toll free 1-888-411-3687.

For more information, contact:
Mike Carter, Marketing Director
Code Four Athletics
401 SW 41st Renton, WA 89055
Toll free 1-888-411-3687
Email: mikec@codefourathletics.com
www.codefourathletics.com


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