National Survey Reveals Online Marketing Trends of Dental Practices
The report revealed both parallels and differences to a similar survey conducted in 2016. For example, the 2018 study revealed that dental practices are spending less per month on marketing compared to 2016, however practices also reported to be less busy than usual over the past year. This new finding may indicate a correlation between the amount of marketing and overall busyness and profitability of a practice.
Key findings additionally suggest that dental practices who reach out most to patients via digital media and an array of communication channels are busiest or generate the highest revenue.
The study further identified a slight disconnect between dental office practices and patient preferences, revealing that most offices primarily utilize phone calls to communicate with patients, though patients have been sited to prefer reminders via text or email.
"It's important for us to conduct these types of studies to help dentists achieve a stronger understanding of what their colleagues and competitors are doing to market themselves. It also allows us to better identify how we can tailor our services to create the optimum experience for both dentists and their patients," stated Ken Robinson, Chief Marketing Officer at ProSites.
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ProSites offers custom website design, search engine marketing, social media management, pay-per-click advertising, and patient communication solutions to over 14,000 dental, medical and professional practices. They are endorsed by 11 state dental associations and received a 2015 and 2016 Dentaltown Townie Choice Award for website design and services.
To learn more about ProSites, visit the ProSites Blog, LinkedIn, and ProSites Resources. To reach a ProSites representative, call (888) 932-3644 or visit www.ProSites.com.
Melissa Mickelson, Director, Corporate Marketing