MegaFood Engages PixelMEDIA to Launch a Direct-to-Consumer Ecommerce Experience
June 12, 2018 Lifestyle News(PRLEAP.COM) PORTSMOUTH, New Hampshire, June 12, 2018 – MegaFood, an award-winning dietary supplement brand whose products are made with real, whole foods since 1973, has launched its first direct-to-consumer ecommerce experience on the Salesforce Commerce Cloud platform.
For decades, MegaFood has been setting the bar high in the superior delivery of essential vitamins to health-minded customers by forging strong partnerships with their farmers and retailers. Driven by a desire to service their brand-loyal customers with an omni-channel experience, MegaFood engaged PixelMEDIA, experts in digital commerce for lifestyle brands. As a key Salesforce Commerce Cloud partner, Pixel was prepared to take on the aggressive timeline to launch, while successfully balancing the unique experience expected from a strong lifestyle brand such as MegaFood.
"The idea of selling direct online for the first time was a huge shift for our brand and our business," said Ed Boyle, Vice President of Insights and Technology at MegaFood. "When we were considering it for 2018, we knew we needed a partner who could not only guide our ecommerce strategy, but one who could deliver in a set timeframe, and work with us to continuously optimize the digital experience. Choosing Pixel as that partner turned out to be the best decision – expectations were well managed, our goals were met, and we're well on our way to creating a better omni-channel experience for our customers. It's a great partnership."
MegaFood plans to leverage the predictive behavior from Commerce Cloud Einstein, an artificial intelligence engine that helps marketers personalize the consumer journey. In addition, MegaFood has contracted the services of Pixel's Digital Marketing team to help drive more traffic to the website with search engine optimization, social media strategy, email marketing, and paid search advertising campaigns.
"A few months ago, MegaFood made a decision to elevate their customer experience," said Erik Dodier, CEO of PixelMEDIA. "Implementing Salesforce Commerce Cloud will give them the tools needed to engage shoppers across all digital channels with AI-powered commerce solutions for marketing, merchandising, promotions, fulfillment, and more."
Fresh From Farm To Tablet™, MegaFood is committed to improving lives by delivering the most authentic nourishment possible. Since 1973, MegaFood has remained dedicated to producing the cleanest and highest quality, award-winning supplements made with real food from Farm Fresh Partners. A pioneer in the natural products industry, MegaFood was the first company to make its FoodState vitamin and minerals from scratch starting with farm fresh whole foods. MegaFood remains devoted to its "Big T Transparency" platform and is proud to be the first supplement brand to have its entire line certified Glyphosate Residue Free by The Detox Project. MegaFood continues to innovate by manufacturing more than 44 individual FoodState nutrients using their proprietary Slo-Food Process™, all in their own facility in New Hampshire. Their FoodState nutrients are blended and combined to create over 60 handcrafted supplements that make up the MegaFood product line today, found in over 3,500 natural products retailers and vitamin specialty shops throughout the United States. For more information, visit MegaFood.com.
PixelMEDIA helps lifestyle brands launch, manage, and grow their ecommerce business on the World's #1 CRM in retail, Salesforce Commerce Cloud. Our certified team leverages Salesforce cloud-based applications to strengthen brand experiences in footwear, fashion, sporting goods, apparel, and specialty food categories and increase their online revenue. Pixel brand partners include Cole Haan, The Company Store, FYE, Stonewall Kitchen, Ross Simons, iRobot, Brookstone, and Samsonite.