SoDA Announces Global Digital Outlook Survey with Forrester Research and MediaMonks' Wesley ter Haar as Guest Editor for Upcoming SoDA Report

July 11, 2018   Business News
(PRLEAP.COM) In partnership with Forrester Research, SoDA: The Digital Society has just released their annual Global Digital Outlook Survey. This survey collects data on spending trends, adoption of emerging technology, perspectives on the future of digital and the evolving priorities of both brand marketers and agency leaders. It is also the backbone for the annual release of The SoDA Report. Agencies, consultancies, product/service design studios, production companies and client-side marketing, technology and product leaders are all invited to participate.

The survey will close on August 19, 2018 and can be accessed at: https://forrester.co1.qualtrics.com/jfe/form/SV_9uWFI750Ccu0evr

Anyone who completes the survey will be issued a complimentary copy of the 2018 Digital Outlook and invited to a post-study webinar and recap led by Forrester and SoDA. All submissions are, of course, completely anonymous and data is analyzed only in aggregate.

Findings and analysis from The 2018 Global Digital Outlook will be publicly released as part of the The SoDA Report, scheduled for publication in October. The SoDA Report brings together trends research, thought leadership, forward-looking perspective and case studies from some of the world's leading digital agencies and technology innovators.

SoDA is also thrilled to announce Wesley ter Haar, Founder of MediaMonks as the Guest Editor-in-Chief for the 2018 edition. Big Spaceship's Michael Lebowitz served as the Guest Editor-In-Chief for the 2017 edition. The SoDA Report can be found online at www.sodareport.com.

About The SoDA Report
SoDA: The Digital Society is the voice of the digital agency and production community, and its annual digital trends study provides insight into constraints that face client-side marketers, where and how they plan to spend their budgets, what they most value from agencies, and how both marketers and agencies view their relationships in 2018 and beyond.

About SoDA
Founded in 2007, SoDA is an exclusive community for digital agency leaders, creative visionaries and technology innovators. With 100 member companies in 20 countries and spanning six continents, SoDA provides agency executives with access to a powerful, global network for peer collaboration, thought leadership, knowledge capital, leadership cultivation and industry best practices. More at www.sodaspeaks.com.

About Forrester
Forrester (Nasdaq: FORR) is one of the most influential research and advisory firms in the world. We work with business and technology leaders to develop customer-obsessed strategies that drive growth. Forrester's unique insights are grounded in annual surveys of more than 675,000 consumers and business leaders worldwide, rigorous and objective methodologies, and the shared wisdom of our most innovative clients. Through proprietary research, data, custom consulting, exclusive executive peer groups, and events, the Forrester experience is about a singular and powerful purpose: to challenge the thinking of our clients to help them lead change in their organizations.
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Lakai Newman
SoDA: The Digital Society
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