WebpageFX Marks Milestone With Rebrand
August 09, 2018 Business News(PRLEAP.COM) WebpageFX, a full-service digital marketing and SEO company, announced today that it's rebranding to WebFX. The rebrand signals the agency's development into the world's number one performance-driven digital marketing agency for mid-sized businesses.
"When we started WebpageFX in 1996, websites were literally one page, which made WebpageFX a fitting name for the company. We also focused heavily on web design and web development at the time. Fast-forward to today, our variety of service offerings have grown substantially, as has our number of team members," said Bill Craig, President and co-founder of WebFX.
In the early days of WebpageFX, the company operated out of Craig's dorm room in Naugle Hall at Shippensburg University. Following his graduation from Shippensburg University, and later the University of Pittsburgh, Craig and Karie Shearer, CEO and co-founder of WebFX, decided to invest everything in WebpageFX.
"We dreamed that success would be when we had five team members. It never crossed our minds that we would have more than 200 in our FXFamily someday. With our growth, from our number of team members to our number of services, our transition from WebpageFX to WebFX makes sense and reflects our focus on driving meaningful results for businesses using digital marketing," said Craig.
While WebpageFX began in Shippensburg and later expanded in Carlisle, it's now headquartered on Front St. in Harrisburg, Pa. Company headquarters feature an expanding team of digital marketing, social media and web design experts that partner with more than 800 businesses from around the world. Their work contributes to the company's expansive trophy cabinet, which includes more than 50 different awards.
"We really embody our values at WebFX, which come from our POSITIVE code. Our dedication to positivity, productivity and excellence have had a direct impact on the success of WebpageFX and will continue to drive the success of WebFX as the leading performance-driven digital marketing agency," said Shearer. Those values have also led to the development of MarketingCloudFX, the company's propriety marketing automation software that's powered by IBM Watson, an artificial intelligence system. The application provides clients with valuable and transparent data on their digital marketing campaigns, such as lead generation. "With MarketingCloudFX, we're able to deliver on our commitment to driving real results for our clients. As a client, you can log in whenever you like and see how every part of your digital marketing strategy is working for you, whether by generating sales through your PPC campaign or earning new leads through your SEO strategy," said Craig.
Through MarketingCloudFX, the company's tracked more than three million leads and more than $1 billion in client revenue. Those results have contributed to the upcoming milestone that led to the WebpageFX rebrand - becoming the world's number one performance-driven digital marketing agency for mid-sized businesses.
"Our transition to WebFX celebrates this milestone, as well as reflects our commitment to becoming one percent better every day in all we do, from providing our clients with personalized solutions that deliver real results to giving our team a work environment that's more than just a place to work," said Shearer. The commitment of WebFX to improvement has led to several results, including an industry-leading client retention and satisfaction rate. With a client retention rate of 91 percent, the company's client recommendation score is 488 percent higher than the industry average.
"As a performance-driven agency, we differ from a lot of other digital marketing companies. Our focus is on those real, tangible results that our clients can see in their day-to-day. That may mean more store foot traffic, more online product orders or even more subscribers to a company's blog. It's those results that drive a company's growth," said Craig. Additional factors that contributed to the success of WebpageFX - and continued success of WebFX - include the approach the company takes to digital marketing, which focuses on a personalized strategy and dedicated account manager. WebFX also focuses on educating its clients through its website, which features a compilation of marketing guides and a comprehensive blog.
The rebranding of WebpageFX and its new name, WebFX, is effective immediately.
About WebFX WebFX provides Digital Marketing That Drives Results™ to businesses across the U.S. Since its start in 1996, the company's generated more than $1 billion in revenue for its clients. It's also won more than 50 awards for its web design, leadership, workplace culture and SEO efforts, including Best Place to Work in PA. For more information about WebFX, visit webfx.com or call 888-601-5359.