Customer Success Management – key to thriving B2B market networks

Balluun is a global Software-as-a-Service solution provider (SaaS) that banks on CRM & Customer Success Management (CSM) to better follow, understand and anticipate dynamic modern customers. Based on a software program, Balluun hosts a solution for B2B market networks and makes it available to customers over the web. To turn this solution into the perfect fit for any customer's requirements, the SaaS company is relying on CSM as a key function. The questions that keep driving their product's evolution are "Will this make our customers more successful?" and "Will it bring us more successful customers?".

In B2B commerce, complexity and specialization have gained momentum and channels, markets, tools and contacts have multiplied over the last few years. For B2B companies, this shift means that it is no longer just important to know business customers – organizations need to scale their products, and in order to scale, they need to know thousands of customers, communications, messages and processes globally, together with their behavior, targets, benefits and problems. Therefore, Customer Success Management (CSM) has become a key function for putting customer performance into practice and developing holistic approaches to customer management and account development. Applied correctly, CSM effectively reduces churn and drives revenue.

How is CSM impacting the success of a B2B market network?

Read more : http://www.balluun.com/press/customer-success-management-key-thriving-b2b-market-networks