Persona.ly Choose 51Degrees to Provide Device Detection Solution

March 05, 2019   Technology News
(PRLEAP.COM) Mobile User Acquisition Start-up, Persona.ly's focus on machine learning and data science had yielded impressive results for app advertisers. However, they felt that more information about a potential user's device would yield even better returns. By adding 51Degrees' Device Detection to their algorithms, some interesting device traits and fraud indicators were uncovered which were used to increase overall performance by 15%.

Persona.ly specialize in the delivery of mobile ads to users who are likely to yield a high Life Time Value (LTV) for their partnered advertisers.

In order to do this, they previously used a combination of machine learning and data science but knew that having access to granular device data was the key to improving performance.

This led Persona.ly to enlist the support of leading Device Detection provider, 51Degrees.

51Degrees provides the fastest and most accurate solution for device identification, optimized for web, app, and network operators. Their solution meant that Persona.ly would now have access to data which includes device price, age, battery capacity, and screen size, all in real time.

The device data provided by 51Degrees enables Persona.ly to find more granular segments meaning they can make more informed decisions and improve overall performance. In Persona.ly's case, this equated to a 15% performance improvement.

According to Ofir Pasternak, CEO & Founder at Persona.ly, "51Degrees' Device Detection solution enriched our existing data and gave us access to more granular segments than we could previously tap into. These segments allow us to adjust and make our bidding activity more effective for our clients."

Read the full Persona.ly and 51Degrees Case Study.

About Persona.ly | https://persona.ly

Established in 2011, Persona.ly is a global programmatic ad-tech company specializing in the delivery of mobile ads to users who are likely to yield a high Life Time Value (LTV) for their partnered advertisers. Using a combination of machine learning and data science with playable and interactive rich media ads, user acquisition doesn't end at installs. It continues to in-app events such as registrations, reaching specific levels in a game and in-app purchases eventually leading to an LTV calculation.

About 51Degrees | www.51degrees.com

51Degrees is the only device detection company designed in the current decade for the next decade. Speed of response and accuracy are important for delivering an optimal user experience and hi-fidelity analytics. 51Degrees performs with better than 99.9% matching accuracy against 1,206,044 combinations of Device models, Operating systems, Browsers and Apps.

51Degrees is the only commercial open source solution available. Leaders in AdTech, Publishing, Content Management Platforms, Digital Agencies, and over 1.5 million websites including global brands like eBay and Disney use 51Degrees' Device Detection solution.

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