Shoponline.com - is This the Most Enviable Online Shopping Address in the World?

Shop online is a natural search. Whilst the straplines of many market-leading companies say ‘shop online at our-company.com’, the web address www.shoponline.com just says it all. We are all learning to shop online and the words have now become an everyday catchphrase.

Since its acquisition a year ago, a large percentage of visitors to the site have typed the exact address into their web browser. For those whose bookmark file has become so cluttered they cannot locate the page they remember, the obvious simplicity of this web address must appeal; it doesn’t need to be bookmarked.

Apparently this enviable web address has interested others too as numerous speculatory offers have been received since its acquisition. “Not for sale” says the owner who has spent the last year developing an impressive portal to match the name.

The site certainly does justice to the name, offering rapid web search and price comparison facilities for thousands of products from major online stores. The simple two-button search returns both a list of shops that sell the item and a list of products to compare type and price. Prices are offered up with the cheapest first.

A major plus over other shopping portals is the absence of distracting banners or pop-ups. The usual range of quick product links is provided but absolutely no advertising. Its uncluttered design and functionality make the site a joy to use.